Growth Specialist Jobs In Dubai 2022 | Halian Middle East

4 weeks ago


dubai, United Arab Emirates Halian Middle East Full time
Growth Specialist Jobs In Dubai 2022 | Halian Middle EastYour Responsibities
Own all aspects of performance marketing: develop strategies and plans to drive near-term new customer acquisition and build a foundation for healthy growth in the future;Identify, test, measure, and optimize channels in order to grow revenue while maintaining strong LTV/CAC ratio and unit economics;Innovating and updating our approach to audience targeting strategies through industry changes (e.g. iOS 14, Facebook interest targeting removal, web-to-app acquisition flows);Recommending custom audiences for lookalike and remarketing targeting;Devise new methods and strategies for improving reporting and creative processes;Refining our process of creative research including competitive analysis;Recommending the best channel and audience mix to reach company monthly goals and available budget;Mentor, train, and guide other members of the team.
Your Qualifications
4+ years of growth or performance marketing experience (app experience is mandatory);Hands-on and execution-oriented with a deep understanding of the latest marketing & growth tactics, technologies, and innovations;Experience with both managing external digital agencies and building / managing an internal growth team;Strong analytical skills and a passion for leveraging data to derive insights and drive impactful business and marketing decisions;Strong organizational skills, attention to detail, seamless execution, problem-solving, building / optimizing scalable processes;A team player who thrives in fast-paced environments;Previous working experience in the MENA region is a plus.
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