Marketing Specialist

3 weeks ago

dubai, United Arab Emirates United Dynamics, Inc. Full time
Marketing Specialist - United Arab EmiratesMarketing Specialist - United Arab Emirates
Remote
United Arab Emirates (remote)
AED 145k - 190k annually + equity
Did you see one of our viral campaigns such as FindMalikAWife.com? Maybe you have friends who (like 500,000 others) got married thanks to Muzz? Whatever brought you here, now's the perfect time to join a team that's on its way to becoming the first billion-dollar Muslim app.
We're looking for an ambitious marketer who is fluent in Arabic and English to join the team, and take us to the next level.
What we're looking for
This role is perfect for someone who’s had 3-4+ years of marketing experience at a startup or fast-paced consumer business in the UAE
We need a marketing generalist who can work well across the entire marketing funnel
Ideally you have a strong understanding of Muslim cultures and what challenges/opportunities there might be marketing to this audience
A creative thinker - you're brimming with ideas and not afraid of testing and experimenting them
Someone confident with using data to make decisions, always asking “why are we doing this and how can we do it better”
A great storyteller who will proudly be the face of Muzz in UAE
Day to Day
You will be one of our point people for the UAE - we’ll rely on you to understand the market, how we can grow there, and even how we can improve our app
This might mean running focus groups on Monday, creating social and digital ad content on Wednesday, and attending events on Fridays
You will have an understanding of how to liaise with government or cultural agencies to best approach marketing in the region
To make this happen you’ll work closely with the wider teams in UK, the MENA team lead, and with other Marketing Specialists who manage marketing in our key countries
Running projects end to end - creating and putting together monthly events for singles
Reaching out to influencers and other brands and negotiating collabs and measuring their effectiveness
Talking to customers by putting together focus groups - getting their feedback on the ground, and understanding their app experience
Negotiating with ad agencies to run large OOH and billboard campaigns
Working with our SEO team to write website content on a regular basis to help raise the prominence of Muzz organically in your country
Owning our social media for your country - daily posting quick and creative content
Brainstorming new creative ideas and strategies to execute on to help grow your market
Requirements
3-4+ years marketing experience in the UAE
Fluent in written and spoken Arabic and English
Experience working in fast-pace consumer tech or consumer brands
Must be able to travel and do on the ground activations at least once a month
Proven track record showing you understand how brands can be effective IRL and online
A strong understanding of Muslim culture and the Muslim scene in the UAE - either lived or learned
Good project management and communication skills. You'll need to work with teams across multiple timezones
You are based and authorised to work in the country without sponsorship from Muzz
Why join Muzz?
We're a profitable Consumer Tech startup, backed by Y Combinator (S17) and based in London. Join our fast growing 120+ strong team and work on an amazing product that's changing the world.
A great product
We’re the leading app in this space with over 10 million members worldwide and counting
Work with talented, generous people on the kinds of challenges you’ll be proud to share.
A diverse team
We have people from all walks of life all adding their unique perspective. Muslims and non-Muslims, cat lovers and dog lovers. Everyone is welcome
Meaningful equity
We’re all working together to succeed and everyone on the team gets a slice of the pie.
We value curiosity and building something wacky (but useful). Every quarter we organise into random teams and together we build, code, and prototype. Prizes and dinner complete the day
International travel
We fly the whole team to somewhere amazing twice a year to connect and have fun.
Mini golf, hikes, super competitive Catan nights - we’ve done it all. Maybe you’ll be at the next social?
Generous Holiday / PTO
All full-time members get at least 33 days of holiday, regardless of where they live.
Our hiring process
We pride ourselves on making fast hiring decisions.
Finding Freelancers is easy by searching our trusted network of top-rated Freelancers.#J-18808-Ljbffr

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