Marketing Associate

4 weeks ago

sharjah, United Arab Emirates Americana Restaurants Full time
Job PurposeMarketing Associate - UAE is a key marketing role within Krispy Kreme and overall Americana Restaurants organization. This role involves Brand strategy and end-to-end execution of both short and long-term objectives. Managing marketing operations in close partnership with market-level cross functional team (Operations, Revenue management, Technology, Legal & compliance). Develop tailored execution plans to address the brand & store-level challenges in the market.Key responsibilities:Deliver brand business objectives in terms of market share, transaction growth, sales volume and profit growth.Initiate, propose, supervise execution, monitor and evaluate campaigns and activities – Cluster, Market & Store-level.Conduct a continuous review of the brand’s performance and identify the tactics and strategies to adjust on the short and long term.Collect and analyse competitor information in order to facilitate marketing strategies/plan.Improve & enhance QSR consumers’ perception of Krispy Kreme versus other QSR competitors through excellent, meaningful, value added, and other brand & consumer relevant activities.Engage with team and varied stakeholders across the organization to understand needs, capture ideas, and help the organization be creative, thoughtful, and effective around marketing efforts.Partner with the MENA Regional team on the product & innovation calendar and to influence and shape the future innovation for the local consumer & customer.Responsible for deep understanding of the local consumers & to ensure that every decision made has our consumer’s needs at heart.Qualification & Experience:Education:BS/BA degree in a business-related functionExperience:0-2 years of marketing experience with brand management backgroundNice-to-havePrior experience and exposure in Retail / Hospitality and F&B DesignSkills and Abilities:Ability to plan, organize and adapt in various situations to meet business objectives.Language Skills: Fluent English & ArabicIT Skills: Excellent MS Office.
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