Manager Brand Programs and Portfolio Jobs in Dubai UAE 2023 | KEO International
3 weeks ago
Develop, own and project manage the execution of the brand communication plan and editorial (B2C) calendar, in line with the global marketing calendar and each market’s business objectives, and in collaboration with the Marketing & Digital leadership team, the Commercial Operations and Consumer Experience teams, the Digital Hub and the markets’ commercial teamsManage the brand content creation and management for products, accessories, consumables and services across channels and touchpoints (offline and online), in collaboration with channel leads, while embedding global best practices in local content management through the localization/ transcreation of messages, toolboxes and initiativesLeverage on market data and consumer insights to localize content themes/topics that resonate with local target audiences and execute a plan to educate consumers to critical behavior changes.
Job Requirements:
University degree in Business Administration/Marketing/Digital Marketing; MBA is a plusMinimum 7 years of well-rounded experience marketing/brand management experience; preferably in consumer-centric functions and multinational environmentYou have 3+ years of experience in omnichannel marketing strategies and digital marketingStrong understanding of and passion for brand marketing and communication
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