Inbound Growth Marketer

Inbound Marketer – RemotePosition Type: Full-Time, RemoteWorking Hours: U.S. Business HoursLocation: Remote (Middle East Preferred)About the RoleAt Pavago, one of our clients is hiring an Inbound Marketer to build scalable inbound marketing systems that generate qualified pipeline through content, SEO, and conversion optimization.

This is far more than a traditional SEO role.

You'll create high-quality content, improve search visibility, develop lead magnets, optimize conversion paths, and distribute content across the right channels to drive awareness, demand, and measurable business growth.

You'll work closely with leadership and marketing teams to build inbound engines that turn content into qualified leads—not just traffic.

If you understand how search, content, buyer psychology, and conversion work together, and enjoy creating marketing assets that generate real business results, this role is a strong fit.

What You'll OwnContent Creation & SEOCreate high-quality, value-driven content that educates prospects and builds authority.

Write SEO-optimized: Blog articlesLanding pagesWebsite copyInbound marketing assetsDevelop content aligned with search intent, buyer journey stages, and conversion goals.

Optimize content for: Traditional search enginesAI-powered search experiencesFeatured snippets and AI summariesContinuously improve existing content based on rankings and performance data.

Inbound MarketingExecute inbound marketing initiatives across: SEOContent marketingLead magnetsWebsite conversion pathsSocial content distributionBuild systems that connect: ContentEngagementLead generationConversionSupport distribution through: LinkedInXNewslettersOther relevant marketing channelsCollaborate on website and landing page optimization initiatives.

Lead Magnets & Conversion AssetsDevelop: GuidesPlaybooksChecklistsDownloadable resourcesWrite conversion-focused: CTAsLanding pagesThank-you pagesNurture contentImprove conversion rates through stronger messaging and positioning.

Support ongoing inbound funnel optimization.

Research & Content StrategyResearch: IndustriesCompetitorsBuyer pain pointsSearch opportunitiesIdentify content gaps and inbound growth opportunities.

Develop compelling content ideas backed by research.

Stay current on: SEO best practicesAI-powered searchContent marketingDistribution strategiesAnalytics & OptimizationMonitor performance using: Google Analytics 4 (GA4)Google Search ConsoleSEMrushAhrefsAnalyze: RankingsOrganic trafficEngagementConversionsOptimize content based on measurable performance. Provide recommendations that improve inbound marketing results.

What Success Looks LikeConsistent growth in qualified inbound leads.

Higher organic search visibility and rankings.

Increased landing page and lead magnet conversion rates.

High-performing, valuable content assets.

Strong contribution to pipeline from inbound channels.

Consistent delivery of high-quality inbound marketing initiatives.

What Makes You a Strong FitYou understand that inbound marketing creates demand—not just content.

You write content that educates, engages, and converts.

You understand SEO, AI-powered search, and modern buyer behavior.

You balance strategic thinking with hands-on execution.

You continuously improve performance using analytics and data.

You stay organized while managing multiple marketing initiatives.

Required

Experience & SkillsExperienceProven experience in: Inbound MarketingContent MarketingSEOContent WritingStrong understanding of: SEOSearch intentInbound funnel strategyExperience using: Google Search ConsoleGoogle Analytics 4 (GA4)SEMrushAhrefsExcellent written English and storytelling skills. Experience creating conversion-focused marketing content.

Strong research and analytical abilities.

Portfolio showcasing inbound or SEO-driven content.

Nice to HaveAgency or B2B marketing experience.

Experience building and promoting lead magnets.

Familiarity with LinkedIn content distribution.

Understanding of AI-powered search optimization.

Experience improving website conversion rates and inbound lead generation.

Tech StackGoogle Analytics 4 (GA4)Google Search ConsoleSEMrushAhrefsLinkedInChatGPTAI Writing & Research ToolsWhat a Typical Day Looks LikeWrite and optimize blogs, landing pages, and website content.

Research search trends, competitors, and keyword opportunities.

Build lead magnets and conversion-focused assets.

Review SEO and content performance data.

Optimize existing content based on rankings and analytics.

Collaborate with marketing teams on inbound campaigns.

Improve inbound funnels and content distribution strategies.

In short: You'll build inbound marketing systems that turn valuable content, search visibility, and conversion optimization int