Design Manager: Performance Creative
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Reports to the CEOAbout the company My client is a Dubai-based performance marketing agency running paid search, paid social and display for international brands that track their cost per acquisition every day. Their clients spend well on media but still lose people somewhere between the ad and the confirmation page. This role exists to close that gap. The roleYou'll own two things: the journey from ad click to conversion, and all the creative that feeds it, including display, video and ad copy. Some weeks you'll be in Figma building it yourself. Other weeks you'll be on a call explaining to a client why their form loses half its traffic on step two.
What you'll do
Acquisition journeys: audit the full click-to-conversion path, redesign landing pages, forms and checkouts in Figma with build-ready specs, and make sure the ad and the page say the same thingDisplay & social creative: produce static, animated, HTML5 and dynamic assets for Google, Meta, TikTok and more, built as systems so resizes and refreshes don't mean starting againVideo: take projects from brief to finished file, manage suppliers, budgets and deadlines, and build a trusted freelance benchAd copy: write headlines, hooks and CTAs across search, social and display, structured for testing and compliant for regulated sectorsTesting & AI: run creative tests, report what moved CPA, retire what isn't working, and use generative AI tools where they genuinely helpWhat you'll bring: Around 5 years in direct-response design (paid social, display, landing pages), agency or in-house Acquisition flows you've redesigned, with before-and-after conversion numbers to show for itBanner and social creative produced at volume across platformsExperience commissioning and managing video, including budgets and suppliersAd copy backed by test resultsAdvanced Figma and Adobe CC, plus enough motion and editing skill to fix small things yourselfHands-on use of generative AI in live client workConfidence with demanding clients: you can take feedback and still hold your position when the data backs youFluent English, a proven track record of working remotely, and a few hours' overlap with Dubai timeNice to have: VWO or OptimizelyHTML/CSSAfter Effectsboth e-commerce and lead-gen experiencefinancial services or other regulated sectorsArabic or creative localisationexperience managing freelancers or juniorsWhat's on offer: Fully remote, permanently, with no relocation and no return-to-office planDirect line to the CEO, where decisions take hours, not weeksA wide brief across design, video and copy for international clientsBudget for tools, licences and freelancers, plus an equipment allowanceThe chance to build the design function from the ground upA competitive package