Digital Advertising Specialist
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Job Description
We are looking for a results-driven Digital Advertising Specialist to manage and optimize paid advertising, email marketing, and SEO campaigns across our brands.
Key Responsibilities
Develop and optimize paid campaigns across Meta, Google Ads, Snapchat, TikTok, and other digital platforms Manage advertising budgets to maximize ROAS and business growth Monitor campaign performance and provide actionable insights Conduct market, competitor, and audience research Implement customer acquisition, retention, and retargeting strategies Perform A/B testing on creatives, audiences, landing pages, and campaign structures Track key metrics, including traffic, conversions, CPA, CTR, ROAS, and revenue contribution Plan and manage email campaigns, automated customer journeys, and newsletters Develop and implement SEO strategies to improve visibility, traffic, and rankings Conduct keyword research and optimize website and product content Support product launches, seasonal promotions, and brand campaigns Collaborate with Marketing, E-commerce, Product, and Retail teams
Requirements
Bachelor's degree in Marketing, Advertising, Business, or a related field Proven experience managing paid digital advertising campaigns Hands-on knowledge of Meta Ads Manager and Google Ads; experience with TikTok and Snapchat Ads is an advantage Familiarity with email marketing, automation platforms, and SEO tools Strong understanding of performance metrics, conversion tracking, and attribution Analytical, detail-oriented, and focused on measurable results Strong communication and collaboration skills Experience in retail or e-commerce is an advantage
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