Marketing Specialist

منذ 2 أيام

Sharjah city, Sharjah, الإمارات العربية المتحدة fäm Properties Dubai دوام كامل

Own and scale multi-channel performance marketing across Meta, Google, TikTok, Snapchat, and YouTube to drive high-quality real estate leads, reduce CPL, improve CPQL, and support all project launches, listings, and internal campaigns.

This role directly impacts revenue, agent performance, and project sell-through rate.1. Multi-Platform Campaign ManagementMeta (FB/IG) — Google — TikTok — Snapchat — YouTubeLaunch, manage, and optimize campaigns across all platformsMaintain a clean and consistent campaign structureManage large budgets efficiently (AED 100k–500k+/month)2. Tracking & AnalyticsEnsure 100% accurate tracking & attribution: Meta Pixel + CAPITikTok Pixel + Events APISnapchat PixelGoogle Ads + GA4GTM full setupBuild weekly dashboards with CPL, CPQL, CTR, CVR, CAC benchmarksAnalyze performance daily and make fast decisions3. Creative WorkflowPrepare creative briefs for designersWrite high-converting ad copy (headlines, primary text, CTAs)Align creative with psychology-based frameworks (hook → value → CTA)Maintain a library of top-performing creatives & insights5. Daily OptimizationMonitor bids, pacing, and deliveryScale up winning campaignsMaintain CPL & CPQL targetsReact quickly to disapprovals or creative fatigue3–5 years hands-on experience in paid media (not agency-level monitoring — real execution)Direct experience managing Meta + Google + TikTok + SnapchatExperience with real estate is a big advantageManaged budgets starting from AED 100k+/monthStrong analytical mindset, comfortable with dashboards & Excel/SheetsPerfect understanding of tracking, pixels, CAPI, leads routingMeta Ads ManagerGoogle Ads (Search, Display, Video, PMax)TikTok Ads ManagerSnapchat Ads ManagerGoogle Analytics 4CRM lead flow understanding (HubSpot, Salesforce, internal CRMs)Basic Figma/Canva skillsWhat

We Offer
Work in Dubai's largest and most advanced real estate brokerageLarge budgets and full freedom to test & scaleAccess to premium projects and performance-focused environment