Senior Digital Marketing Specialist

To lead UNIVERSITY s integrated marketing and communications strategy in alignment with institutional goals ensuring brand visibility learner recruitment support and stakeholder engagement The role provides strategic direction manages resources and safeguards institutional reputation through innovative communication and marketing practicesEssential Duties and ResponsibilitiesStrategic Planning LeadershipDevelop and implement marketing and communication strategies aligned with UNIVERSITY s mission and institutional goalsTranslate strategic priorities into measurable campaigns and institutional communication initiativesSafeguard UNIVERSITY s reputation through proactive planning and consistent brand messagingTeam Leadership DevelopmentManage and mentor a multidisciplinary marketing and communications teamConduct performance evaluations identify skills gaps and initiate staff developmentPromote a culture of creativity accountability and continuous improvementBudget Resource ManagementPrepare and manage the department s annual budgetEnsure cost-effective allocation of resources while maintaining quality standardsOversee vendor and agency relations to optimize service deliveryBrand Institutional MessagingAct as custodian of UNIVERSITY s brand identity and ensure consistency across all platformsOversee the development of campaigns speeches leadership communications and crisis responsesLead positioning initiatives to strengthen the university s visibility and reputationDigital Transformation InnovationDrive UNIVERSITY s digital presence across web social media and online platformsIntegrate data-driven marketing SEO SEM and automation into campaignsPromote innovative practices such as AI-driven marketing and multimedia storytellingPerformance Monitoring ReportingDefine and track KPIs for visibility engagement recruitment and reputationDeliver periodic reports and insights to senior leadershipRecommend adjustments to enhance communication effectivenessProfessional Experience7–10 years in marketing and communications, with at least 3 years in a leadership role.

Experience in higher education, government, or large corporate organizations preferred.

Proven track record of managing campaigns, budgets, and diverse teams. Education and AcademicQualifications Bachelor's degree in marketing, Communications, Business Administration, or related field.

Master's degree in marketing, Strategic Communications, or MBA (preferred).Knowledge, Skills & AbilitiesStrong leadership, coaching, and people management skills. Excellent communication skills in both Arabic and English (written and verbal).Strong communication, negotiation, and relationship management skills. Expertise in strategic planning, institutional branding, and reputation management.

High-level problem-solving, analytical, and decision-making abilities.

Ability to manage multiple priorities under pressure.

Ability to work effectively with a wide range of constituencies in a diverse community.

Demonstrated learner service orientation.

Skill in organizing resources and establishing priorities.

Ability to interpret and communicate policies, regulations, and procedures to students, faculty, and staff. Ability to gather and analyze statistical data and generate reports.

Ability to develop and maintain recordkeeping systems and procedures.

Proficiency in digital marketing tools, analytics dashboards, and campaign management systems. Familiarity with CRM, CMS, SEO/SEM, and marketing automation platforms.

Knowledge of media monitoring, reputation management, and business intelligence tools.

Proficiency in PC skills and Microsoft Office applications.

Ability to work flexibly, including extended hours and weekends as required.

Ability to travel frequently between emirates and within the region.