Trade Marketing

What You Will Do:

Route-to-Market:

• Assess, design, and implement Route-to-Market (RTM) strategies tailored to each market’s regulatory, commercial, and logistical context
• Analyse and optimize existing distributor setups, suggesting alternative coverage models when needed
• Identify white space and design commercial approaches to expand GTI’s availability and reach
• Can conduct trade audits to validate distributor execution and provide structured feedback

Trade Marketing & Visibility:

• Build and deploy GTI’s Trade Marketing Toolkit across priority markets covering product visibility, shelf standards, and brand guidelines.
• Collaborate with distributors and internal teams to align on channel-specific execution plans, including merchandising, POSM deployment, and campaign activations.
• Conduct regular in-field audits to monitor compliance with GTI’s merchandising and planogram guidelines..
• Define visibility metrics per channel and track them against target execution KPIs.

Pricing, Trade Support & Commercial Control:

• Design and manage price structures that captures the value chain while respecting trade margins and tax frameworks
• Monitor price compliance across markets and flag deviation risks
• Develop, roll out, and evaluate trade support programs (e.g., incentive schemes, rebates, activations) in collaboration with Distributors.
• Support annual distributor negotiations and define execution clauses for new partnerships.

Distribution KPIs & Performance Tracking:

Define and track in-market distribution KPIs, including:

• Product availability
• Visibility standards.
• Route-to-market coverage.
• Trade support schemes and deployment.
• Stock coverage & freshness.
• Build reporting templates with support from the Demand Analyst to review monthly performance per market/distributor.
• Monitor competitor presence, pricing, and activities using structured retail intelligence and distributor feedback.

Forecasting Support & Cross-functional Collaboration:

• Collaborate with the Demand Planning Analyst to feed market-level intelligence and performance insights into forecast assumptions
• Contribute to the Sales & Operations Planning (S&OP) cycle by validating distributor pipeline, promotional plans, and field realities
• Align with Supply Chain, Sales, and Finance to maintain visibility across execution, inventory, and cost management
• Participate in the development of new market entry plans, advising on trade set-up, coverage potential, and resource needs

Required Skills to Be Successful:

• Deep understanding of trade marketing execution and distribution frameworks, ideally across multiple emerging markets and the duty-free channel.
• Strong commercial acumen with experience designing pricing structures and managing trade spend.
• Proven ability to develop and enforce price compliance and execution standards.
• Capable of building KPIs and measuring trade performance through dashboards and field insights.
• Hands-on approach with the ability to work across structured and unstructured distributor environments.
• Excellent communication, negotiation, and relationship-building skillsl

What Equips You For The Role:

• 8+ years of experience in Trade Marketing, Distribution Management, or RTM execution in the Tobacco Industry.
• Strong track record of working with distributors and end-market
• Bachelor’s degree in marketing, Business, or Commercial Management
• Fluent in English; additional languages are a plus