Growth Marketer, Lead Generation

منذ 2 ساعات

Dubai, Dubai, الإمارات العربية المتحدة Remotedxb دوام كامل

About the Company

CommonLit is a nonprofit education technology organization dedicated to ensuring that all students, especially students in Title I schools, graduate with the reading, writing, communication, and problem-solving skills they need to be successful in college and beyond. We operate an online reading program for grades 3-12 used by teachers in over 90,000 American schools.

Responsibilities

  • Convert free-user momentum into paid partnership opportunities
  • Work across owned channels (web, email, in-product) and paid channels (social ads) to identify school adoption readiness
  • Build campaigns, pages, and nudges to build the Sales pipeline
  • Own lead generation strategy end to end, including channel management, regional outreach, AEO/SEO, and competitor strategy
  • Report on channel performance and effectiveness
  • Partner with Growth, Product Marketing, Retention, and Sales teams to move free users toward paid partnerships

Requirements

  • Highly skilled marketer with a bias for action and experimentation
  • Experience in lead generation and channel management
  • Proficiency in SEO/AEO and competitor strategy