Digital Marketing Specialist

منذ 4 أسابيع

Remote, الإمارات العربية المتحدة Web Works عن بُعد دوام كامل


About the role
You will own the company's digital marketing from strategy to execution, with one clear goal: bringing in qualified leads that turn into clients. As we grow, you will also run marketing projects and campaigns for our clients.

What you'll do

- Build and execute the company's digital marketing strategy
- Manage and optimise Meta Ads and TikTok Ads campaigns to generate qualified leads
- Develop SEO, TikTok SEO and AI search visibility (ChatGPT and similar tools) so our target clients can find us
- Write marketing and ad copy for the website, social media and campaigns
- Find and test new channels for generating strong, qualified leads
- Analyse campaign and content results and improve performance based on data
- Lead the monthly content plan and brief the designer with ideas and creative direction
- Track the market and competitors and spot new marketing opportunities

What you'll do
for clients

- Plan, launch and manage advertising campaigns for client brands
- Set campaign goals, targeting and budgets with the client and our team
- Report on results and recommend improvements Client advertising budgets are paid by the client directly. Your role is campaign management. How we'll measure success Qualified leads and booked calls, not impressions or follower counts. Every month you'll share a short report showing what was done, what it produced, and what comes next. Requirements
- 3+ years in digital marketing, ideally with ecommerce brands or an agency
- Hands-on experience running Meta Ads, with TikTok Ads a strong plus
- A clear understanding of lead generation and conversion tracking
- Strong copywriting in both Arabic and English
- Working knowledge of SEO and analytics tools
- Organised and self-managing, comfortable working remotely without close supervision
- Reliable internet and your own equipment Nice to have Experience with fashion, abaya, beauty or lifestyle brands. Knowledge of the UAE and Gulf market, including seasonal campaigns like Ramadan and Eid. Familiarity with AI tools for content and research. Pay: From AED1,500.00 per month Work

Location:
Remote