Digital Marketing Executive

منذ أسبوع

Dubai, DU, الإمارات العربية المتحدة Afaq Al Khaleej Engineering Resources دوام كامل


Key Responsibilities
Strategy & Planning
- Develop comprehensive digital marketing strategies aligned with business objectives.
- Define KPIs, marketing funnels and campaign roadmaps.
- Conduct market research, competitor analysis and audience segmentation. Campaign Management
- Plan and manage digital campaigns across: o Social Media (Instagram, LinkedIn, Facebook, YouTube, TikTok) o Google Ads, Meta Ads, LinkedIn Ads o Website & landing pages o Copywrite to create high-impact content.
- Assist CS in optimizing ad budgets, creatives and targeting for ROI. Content & Branding
- Ensure brand consistency across all digital platforms.
- Develop content calendars and campaign themes. Performance & Analytics
- Track performance using tools such as Google Analytics, Meta Business Suite, and ad dashboards.
- Prepare monthly reports with insights, ROI, and recommendations.
- Continuously test, optimize, and improve campaigns. Website & SEO
- Oversee website content, SEO strategy and user journey optimization
- Improve website conversion rates through UX and landing page strategies. Lead Generation & Sales Support
- Build digital funnels to generate qualified leads for sales teams.
- Integrate automation tools for follow-ups and reporting. Required Skills & Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 2–4 years of experience in digital marketing or growth strategy roles.
- Proven experience managing paid ads and organic growth strategies.
- Strong understanding of marketing funnels, analytics, and performance metrics.
- Excellent communication, presentation, and strategic thinking skills. Tools & Platforms
- Google Analytics, Google Ads
- Meta Business Suite, LinkedIn Campaign Manager
- Canva / Adobe Suite
- CRM tools (HubSpot, Zoho, or similar)
- SEO tools (Ahrefs, SEMrush, etc.)

Job Type
Full-time

Experience:
- Digital marketing: 2 years (Required) Work

Location:
In person