Senior Marketing

Senior Marketing & Communication Specialist
- Emiratization Full-time | Government Sector Emiratization Emiratization Emiratization About the Organization Our client is a leading government entity , committed to delivering exceptional public services and supporting the nation's strategic vision. They are seeking an experienced Senior Marketing & Communication Specialist to strengthen their brand presence, engage key stakeholders, and communicate their initiatives to the public with clarity and impact. Role Overview The Senior Marketing & Communication Specialist will lead the planning and execution of integrated marketing and communication strategies across all channels. This role ensures that all messaging aligns with the entity's vision, brand identity, and government communication standards, while building public trust and awareness.

Key Responsibilities
• Develop and implement annual marketing and communication strategies aligned with the entity's strategic objectives and priorities
• Manage the entity's brand identity and make sure all internal and external materials follow brand and government communication guidelines
• Plan and execute campaigns across digital, social media, print, outdoor and broadcast channels
• Write, edit and approve high-quality bilingual content (Arabic and English), including press releases, speeches, reports, website content and social media posts
• Build and maintain strong relationships with media outlets, journalists and government communication offices
• Coordinate media coverage, interviews and press conferences for senior leadership
• Lead internal communication initiatives to keep employees engaged and informed
• Oversee the planning and delivery of events, exhibitions, launches and occasions
• Support crisis and issues communication, preparing timely and accurate messaging
• Track and report on campaign performance, media coverage and digital analytics, recommending improvements
• Manage external agencies and vendors, including briefs, timelines, budgets and quality control
• Collaborate with internal departments to translate initiatives and services into clear public-facing messages Requirements
• Bachelor's degree in Marketing, Mass Communication, Public Relations, Journalism or a related field
• 8+ years of experience in marketing and communications, with at least 3 years in a government or semi-government entity Excellent writing and editing skills in both Arabic and English
• Proven experience in media relations, campaign management and corporate branding
• Strong understanding of the government communication landscape and protocols
• Hands-on experience with social media platforms, digital marketing tools and analytics
• Experience managing agencies, budgets and multiple projects at once
• Strong presentation, stakeholder management and interpersonal skills Preferred Qualifications
• Master's degree in a relevant field
• Experience with government excellence programs or Government Excellence Model communication criteria
• Background in crisis communication and handling high-profile public announcements
• Familiarity with design tools (Adobe Creative Suite, Canva) and content management