Performance Marketing Manager
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working hours
. Role Overview
• Own full traffic acquisition P&L; across assigned GEOs (Europe & MENA)
• Plan, forecast and manage advertising budget
• Build short-term and long-term scaling strategies
• Operate campaigns hands-on across Google, Meta, Bing, DSPs, In-App and niche network
• Optimise campaigns based on real net profitability and business impact
• Identify scaling thresholds and risks
• Act as business intelligence source for product and market positionig
• Lay the foundation for future media buying department growth Strategic & Financial Responsibilites
• Budgeting and traffic allocation planning
• Revenue and profit forecast
• Break-even and scaling modeling
• Define traffic acquisition roadmap
• Infrastructure planning (tracking tools, spy tools, accounts, automation systems)
• Ensure required tools and operational resources are in place
• Identify market gaps and growth opportunities Artificial Intelligence & Automation
• Strong knowledge of existing AI tools for marketing and performance optimization
• Active implementation of AI-driven workflows in daily operations
• Use of AI for creative generation, copy testing and data analysis
• Automation of reporting, forecasting and performance monitoring processes
• Continuous exploration of new AI tools to improve efficiency and competitive edge Operational & Cross-Functional Responsibilities
• Brief and order creatives (banners, videos, ad copies)
• Initiate and define landing page requirements
• Create clear technical and creative tasks
• Track tasks in Jira and ensure delivery deadlines
• Collaborate with developers and designers
• Establish structured testing framework (creatives, LPs, GEOs, sources)
• Produce structured weekly and monthly reporting
• Present insights and strategic recommendations to management Ideal Candidate Profile
• 5+ years experience in performance media buying
• Strong multi-channel background (Google, Meta, DSP, In-App etc.)
• Strong financial mindset (budgeting, forecasting, P&L; ownership)
• Proven experience integrating AI tools into marketing workflows
• Ability to operate independently with high level of accountability
• Strategic thinker with hands-on execution ability
• Experience working with structured reporting and anaytics
• Fluent English
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