Intern

Job Description

Welcome to Expo City Dubai, where innovation and sustainability meet to create a city of endless possibilities. We are a dynamic business hub, host a vibrant cultural scene, and deliver through innovative educational initiatives—we are the city of the future. We are more than just a destination - we are an ecosystem of opportunity, offering a unique chance to be part of something extraordinary. Together, we are building a sustainable, tech-enabled and human-centric city that will inspire future generations. Here, you will support us in creating the future and experience a world of innovation, growth and prosperity for people and planet. About Expo City Dubai Foundation Expo City Dubai Foundation (ECDF) is a non-profit organization dedicated to bridging the gap between people, ideas, and resources to create a fair, sustainable, and inspiring future. Building on the legacy of Expo Live, which has positively impacted more than 6 million lives worldwide, ECDF supports purpose-driven innovators and entrepreneurs who are developing solutions to some of the world's most pressing social and environmental challenges. Through its programmes and partnerships, ECDF empowers changemakers to transform innovative ideas into scalable solutions that deliver lasting social, economic, and environmental impact. As part of the Foundation, you will have the opportunity to contribute to meaningful initiatives, share inspiring stories, and help showcase the impact of innovation for people and the planet. Job Description

The Social Media Management Intern will be responsible for managing the day-to-day operations of Expo City Dubai Foundation's social media platforms. The role requires a proactive, self-driven individual who can independently plan, create, schedule, publish, and monitor digital content while ensuring alignment with the Foundation's brand, programmes, and communications objectives. The intern is expected to work with minimal supervision, take ownership of the content calendar, and proactively identify opportunities to enhance ECDF's digital presence and audience engagement. 

The main Responsibilities of this role include:

Social Media Strategy & Management

• Own the day-to-day management of ECDF's social media platforms, ensuring consistent, timely and high-quality content delivery.
• Develop and maintain the monthly social media content calendar aligned with programme milestones and organisational priorities.
• Plan, schedule and publish content across Instagram, LinkedIn and other relevant digital platforms
• Coordinate directly with internal stakeholders to source content, obtain approvals and ensure timely publications

Content Creation

• Collaborate with the Marketing and Communications teams to coordinate the creation of social media graphics and other visual assets, ensuring timely delivery and alignment with ECDF's brand guidelines.
• Create engaging social media content, including captions, graphics, stories, reels and short-form videos ensuring alignment with the team.
• Identify storytelling opportunities that showcase the Foundation's programmes, partnerships and impact.
• Ensure content is accurate, relevant and optimised for each platform.

Community Management

• Monitor and manage audience engagement across all social media platforms.
• Respond to comments and messages where appropriate and escalate enquiries requiring further action.
• Foster meaningful online engagement maintaining the Foundation's professional brand image

Analytics & Continuous Improvement

• Monitor platform performance using social media analytics tools.
• Produce monthly performance reports highlighting engagement, reach, audience growth and key insights.
• Recommend improvements based on analytics, emerging trends and best practices.

Research & Innovation

• Stay up to date with digital marketing trends, platform updates and emerging content formats.
• Proactively recommend creative ideas and campaigns that strengthen ECDF's digital presence.
• Benchmark ECDF's social media performance against comparable organisations and identify opportunities for improveme

Knowledge, Qualifications and Skills required:

Essential:

• Undergraduate or recent graduate in Marketing, Communications, Digital Marketing, Media, Journalism or a related discipline.
• Demonstrated experience managing social media accounts (university, freelance, personal brand or organizational accounts)
• Strong copywriting and content creation skills.
• Experience creating content using Canva, Adobe Express or similar creative tools.
• Knowledge of Instagram, LinkedIn and current social media trends.
• Strong organisational skills with the ability to manage multiple priorities independently.