Senior Creative Strategist

Every role in our company exists to drive measurable impact.
We are looking for individuals who take ownership, operate with urgency, and think in terms of results. You will be trusted with responsibility and expected to deliver against clear performance metrics.
Full-time
· Remote
· 7000
- 10,000 base compensation + uncapped performance compensation equivalent to 1–2% of ad spendAbout the CompanyWe’re 115 Ventures, a fast-growing e-commerce group building and scaling consumer brands:TrySpartan — Men’s grooming, hair-growth and beard-care productsFurLife — Pet health and wellness productsAbout the RoleWe’re looking for a commercially minded Senior Creative Strategist who can turn customer research, market insights and performance data into winning paid-social ads.
You will own the creative strategy cycle—from research and concept development through briefing, production feedback, performance analysis and is not simply a scriptwriting role. We need someone who understands why ads win, why they fail and how to turn those insights into better You’ll Be Responsible ForConducting customer, product, competitor and market researchIdentifying customer desires, problems, objections and buying motivationsDeveloping creative angles, hooks, concepts and testing hypothesesWriting direct-response scripts and production-ready briefsMaintaining a consistent pipeline of new concepts and iterationsProviding clear, actionable feedback to editors and designersAnalyzing ad performance and identifying winning patternsTurning performance findings into stronger conceptsDocumenting tests, results and creative learningsCollaborating with media buyers, editors and marketing leadershipTaking ownership of creative performance for assigned brands or campaignsThis Role Is Not for You IfYou have not developed performance creative for DTC or e-commerce brandsYour experience is mainly in organic content or traditional brand marketingYou write scripts without conducting customer researchYou avoid performance data or commercial accountabilityYou rely on copying competitors rather than developing original insightsYou need constant direction to identify creative opportunitiesYou struggle to provide clear feedback to production teamsWhat We’re Looking ForExperienceAt least five years of professional experience in creative strategy, performance marketing or direct-response advertisingAt least three years owning creative strategy for DTC or e-commerce brandsA proven track record of developing winning paid-social adsExtensive experience with Meta advertising and high-volume creative testingExperience owning the process from research through analysis and iterationA portfolio containing scripts, briefs and finished adsExperience collaborating with editors, designers, creators and media buyersExperience guiding or mentoring other strategists is preferredSkillsCustomer and market researchDirect-response copywriting and scriptingCreative concept developmentCustomer psychology and buying behaviorCreative briefing and production feedbackPaid-social performance analysisStrong commercial judgmentClear communication and organizationIndependent decision-making and ownershipAI-assisted research, ideation and analysisWhat Success Looks LikeAfter 30 DaysYou understand our brands, customers and creative processYou can explain why our strongest and weakest ads performed differentlyYou produce clear, research-backed scripts and briefsAfter 60 DaysYou independently manage the strategy for assigned campaignsYou maintain a reliable pipeline of concepts and iterationsYou consistently use performance findings to improve new creativeAfter 90 DaysYour concepts consistently progress into production and testingYour work produces winning ads or commercially useful learningsYou identify repeatable patterns and turn them into structured iterationsYou proactively identify new growth opportunitiesHow Performance Will Be MeasuredWinning-ad hit rateShare of ad spend allocated to your creativeNumber of approved concepts deliveredConcept-to-launch rateBrief approval rateOn-time deliverySpeed of developing iterationsQuality of documented creative learningsCollaboration with production and media-buying teamsWhat

We Offer
7000
- 10,000 base compensationUncapped performance compensation equivalent to 1–2% of ad spendAn established production team with more than 30 Video EditorsDedicated Graphic Designers and project-management supportAccess to approved research, creative and AI toolsSignificant ownership and autonomyPotential progression into Lead Creative Strategist, Head of Creative Strategy or Creative Director rolesWorking ConditionsSchedule: Monday–Friday, 09:00–17:00 (GMT+4)

Location:
RemoteEmployment type: Full-timeContract: Independent contractor agreementOur Hiring ProcessWe run a structured, performance-focused hiring process designed to assess real capability and mutual fit.
You can expect:Clear communication throughoutPractical discussions about real scenariosTransparent expecta