E-commerce - Associate Manager
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Responsible for the strategic direction, day to day trading, and sales and profit performance of the online Business. This includes brand.com, Bricks & Clicks, Pure Play, marketplace & aggregators.
- Define and drive the strategy for the E-commerce business in order to achieve online sales, profit objectives while preserving, and building brand integrity.
- Deliver best in class customer experience on customer sites and excel in introducing innovation and new initiatives.
- Define and drive customer strategy to increase reach, further increase traffic, sales, conversion, AOV including Search, Email, Affiliate, Social Commerce
- Ensure alignment with global brand vision whilst developing locally relevant programs to further accelerate our online partners
- Ensure alignment with Brand Marketing strategy and activation plans, Digital and Social Marketing
- Full responsibility for online sales and full P&L targets, across all online channels.
- Create, maintain and circulate weekly, monthly, quarterly reports on site/channel performance
- Monitor and share insight on our competitor set
- Execute the marketing and promotional calendar across online business partners
- Ensure to deliver 100% P&L targets across online channels
- Ensure 100% of execution of marketing & promotional calendar,
- Product availability/distribution targets.
- Proven experience within e-commercewithin the CPG/FMCG industry
- At least 5 years of working experience with online sales and digital advertising
- Proven experience within an ecommerce role, ideally built from scratch
Degree holder majoring in business or a related discipline
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