Senior Art Director

CREATE Group (https:///) connects brave and ambitious regional storytellers with their communities. Awarded Campaign Magazine's Digital Agency and Independent Creative Agency, and one of Adweek's fastest growing creative agencies globally, our work spans social, enterprise web platforms, and apps
- always backed by data, culture, and content that moves people.
We're looking for a conceptually strong Senior Art Director to lead creative development and visual storytelling for the social channels of one of Dubai's most iconic and ambitious destinations: a landmark island community that is still being built, and needs to make the world care before it opens.
Based at our Dubai studio, with on-island art direction on capture days. You'll report to our Creative leadership and art-direct a graphic designer, an editor and animator, and a content is not an Art Director role about executing supplied ideas or keeping a beautiful feed running. You'll originate social-first ideas and build a visual world that looks and behaves differently from conventional luxury real estate marketing.

What You'll Do
Lead social creative direction, translating an established brand platform into a distinctive, recognisable editorial visual languageOriginate social-first ideas with Copy, Strategy and Social that build fame, relevance and anticipation, going beyond content calendars and predictable property storytellingOwn the quality of creative output, challenging generic luxury imagery, weak storytelling and unnecessary effectsDirect the production team with clear briefs, treatments, references and storyboardsArt-direct original on-island photography and film from January, building a reusable visual library rather than development documentationDirect the identity kit and launch grid ahead of the channel launch, and develop content for handovers and milestonesUse audience and performance insight to strengthen the work without losing the long-term ambitionWhat We're Looking For8 to 10+ years in creative roles at leading creative, integrated, digital or social-first agencies, with substantial Senior Art Director experienceA portfolio that includes real estate, property or destination campaigns alongside luxury, premium lifestyle, hospitality, fashion, automotive or architecture work. We want to see how you made desirability, not just showed itSocial-first campaigns and platforms that you originated, not traditional advertising ideas adapted for socialProven brand-building work: one idea that became an identifiable visual world across formats and touchpointsExpert command of identity, typography, photography, film, design and motionExperience art-directing photography and film from treatment and storyboard through to post-productionExperience leading and directing designers, editors, animators and filmmakers, while remaining hands-onConfidence presenting ideas to senior clients and defending them with clear rationaleUAE or GCC experience preferred but not essentialWhat Success Looks LikeA strong, recognisable social visual identity is established before launchOriginal ideas are delivered throughout the programme, not only at launchThe designer, animator and creator are well directed and produce consistently strong workThe client recognises the strength and distinctiveness of the creativeFirst-round submissions land well and avoidable rework dropsWe think without borders, so that everyone can belong.
Apply now if you're ready to build the visual identity of a destination. Include your CV and a portfolio link showing the work you personally originated.