Marketing Executive

Marketing Executive - Retail Campaigns Job Snapshot

Role: Marketing Executive - Retail Campaigns

Location: Dubai, United Arab Emirates

Industry: Apparel and Fashion

Function: Marketing

Experience: 3 years

Job Type: Full-time

Position Overview The Marketing Executive - Retail Campaigns role in Dubai, United Arab Emirates supports the development and execution of short-term and long-term marketing strategies for assigned brands. The position coordinates integrated campaigns, events, CRM, digital marketing, influencer partnerships and retail traffic initiatives while working with agencies, internal teams and external partners to strengthen brand visibility and support commercial objectives.

Country: United Arab Emirates

City: Dubai

Industry: Apparel and Fashion

Function: Marketing

Salary: Not disclosed

Gender: No Preference

Candidate Nationality: Not specified

Job Type: Full-time

• Assist with the development and execution of online and offline marketing campaigns.
• Coordinate with agencies to ensure campaign materials are completed and delivered on schedule.
• Monitor campaign progress and provide regular updates to relevant stakeholders.
• Work with agencies to create and maintain marketing calendars aligned with launch dates.
• Prepare reports, marketing presentations, campaign calendars and content plans.
• Share regional assets and launch plans with relevant stakeholders.
• Support additional marketing projects according to team requirements.

traffic-driving activities and marketing initiatives for retail stores, including in-mall and in-store campaigns.

Own the CRM process and approach, coordinating relevant customer marketing activities and supporting initiatives designed to strengthen engagement with the brand.

• Assist in planning and executing marketing events from initial concept through delivery.
• Coordinate event and project logistics, including setup, promotional materials, attendees and suppliers.
• Work with internal and external resources to deliver retail marketing campaigns.
• Coordinate activities across multiple projects while maintaining timelines and attention to detail.

Assist with e-commerce marketing plans, public relations and digital activities in coordination with the digital team.

Oversee the development of engaging content across social media, email and digital advertising channels, ensuring marketing communications support the relevant brand and campaign objectives.

• Identify suitable social media influencers and bloggers in line with the established social strategy.
• Coordinate with social media resources on influencer-related activities.
• Develop and maintain strategic relationships with relevant influencers, artists and industry stakeholders.
• Use appropriate partnerships to strengthen brand visibility and credibility.

Conduct basic market research and review market conditions and competitor activity to provide useful input into marketing strategy and campaign planning.

The role involves travel to external venues and may also require travel to other countries as part of marketing activities and business requirements.

• Bachelor 's degree in Marketing, Business Administration or equivalent experience.
• 3 years of experience in marketing or a related role.
• Fashion or retail marketing experience is preferred.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Creative thinking with strong attention to detail.
• Ability to work independently and collaboratively within a fast-paced environment.