Performance Marketing Specialist

MEFITPRO is an established leader in the Middle Easts fitness industry providing commercial fitness equipment professional fitness education sports nutrition solutions and industry events.

QOOAH is our consumer-facing fitness and wellness retail brand offering a curated range of fitness equipment sports nutrition recovery products and wellness essentials through e-commerce and retail channels.

As we strengthen our digital growth capabilities were looking for a commercially driven Performance Marketing Specialist to own and optimise paid acquisition across both businesses.

Youll be responsible for planning executing and optimising paid advertising campaigns that generate qualified leads for MEFITPRO and profitable online sales for QOOAH.

This is a hands‑on performance-driven role requiring strong analytical skills technical platform expertise and a clear understanding of how advertising investment translates into business results.

Youll work closely with marketing leadership the social media team e-commerce and commercial departments to build scalable acquisition systems across both brands.

Were looking for someone who understands that successful advertising isnt measured by clicks or impressions but by the commercial outcomes it produces.

• Plan launch manage and optimise paid advertising campaigns across Meta Ads Google Ads and other relevant platforms.

• Develop distinct acquisition strategies for MEFITPROs B2B business and QOOAHs B2C e-commerce operations.

• Manage campaign budgets audience targeting bidding strategies creative testing and performance optimisation.

• Build full-funnel acquisition campaigns covering awareness consideration conversion and remarketing.

• Continuously identify opportunities to improve acquisition efficiency and scale successful campaigns.

• Maintain structured campaign naming conventions reporting dashboards and testing documentation.

• Develop lead generation campaigns targeting gym owners fitness operators hospitality groups developers and commercial fitness facilities.

• Generate qualified enquiries for commercial fitness equipment facility solutions and relevant business services.

• Build targeted campaigns for professional fitness certifications educational programmes and workshops.

• Develop campaign structures based on customer segments business lines geography and commercial objectives.

• Collaborate with sales teams to track lead quality qualification rates pipeline progression and conversion into customers.

• Optimise campaigns based on cost per qualified lead and commercial outcomes not lead volume alone.

• Support targeted campaigns for industry events product launches and strategic partnerships.

• Manage performance campaigns designed to generate online sales across fitness equipment sports nutrition recovery and wellness categories.

• Develop and optimize Google and Meta sales campaigns.

• Manage product catalogue advertising dynamic product ads and remarketing audiences.

• Analyse performance by product category campaign audience and customer segment.

• Collaborate with the e-commerce team to align advertising with product availability pricing promotions and margins.

• Improve return on advertising spend (ROAS) customer acquisition cost (CAC) and contribution profitability.

• Identify high-potential products and categories that can be scaled profitably.

• Support seasonal campaigns new product launches and promotional initiatives.

• Implement monitor and troubleshoot conversion tracking across advertising platforms.

• Work with Google Analytics 4 Google Tag Manager Meta Pixel Conversions API and relevant e-commerce tracking tools.

• Ensure accurate measurement of leads purchases revenue and other key conversion events.

• Collaborate with the web and e-commerce teams to resolve tracking landing page and conversion issues.

• Build clear performance dashboards showing advertising investment acquisition costs conversion rates and revenue contribution.

• Analyse campaign performance using platform data analytics CRM data and actual sales outcomes.

• Identify tracking discrepancies and communicate their impact on reporting and deci