Paid Media Channel Lead

منذ 5 ساعات

abu dhabi, الإمارات العربية المتحدة Confidential دوام كامل
  • Manage and scale global Google Ads campaigns, including Search, App Campaigns, Display, YouTube, and Performance Max.
  • Execute and optimize Big Media campaigns across Meta, TikTok, X, and other major platforms.
  • Optimize campaign performance through bidding, targeting, budget allocation, and audience strategies.
  • Drive Web-to-App (W2A) acquisition and optimize landing pages, deep links, and conversion funnels.
  • Drive creative optimization through A/B testing and performance analysis.
  • Monitor and optimize CPA, LTV, ROI, and user quality.
  • Collaborate with Regional, BI, Creative, and Product teams to drive growth.
Requirements
  • 3–5+ years of experience in Paid Media or Performance Marketing, with sizable budget management experience.
  • Strong hands-on experience in Google Ads, especially App Campaigns and Search Ads.
  • Practical experience with at least one other major platform, such as Meta, TikTok, or X.
  • Solid understanding of bidding strategies, MMP attribution, conversion tracking, and campaign optimization.
  • Strong analytical skills, global market experience, and professional English proficiency.
Nice to Have:
  • Experience in Crypto, Fintech, or Finance.
  • Familiarity with AppsFlyer, GA4 and Firebase