Sales Director

Own the commercial leadership, go-to-market strategy, and revenue growth for a multi-brand K-12 education portfolio — building and scaling our sales function across the UAE and KSA.

Reports to: CEO, Panworld Group

Build the sales function · grow UAE market share · lead KSA expansion

Panworld Group is a UAE-based education solutions group comprising Panworld Education and Kodeit Global, both dedicated to enriching the K-12 learning ecosystem across the region. The Group partners with schools — predominantly those following the American curriculum — to deliver a portfolio of academic content, technology-enabled learning tools, STEM/coding programs, and school improvement solutions.

The Group is scaling its commercial footprint across the UAE and KSA and is seeking a commercially astute Sales Director to lead and unify its go-to-market strategy across both business lines, with a core mandate to build out the sales function and grow market share within the UAE's school network.

The Sales Director will own the commercial leadership, go-to-market strategy, and revenue growth for the Panworld Group's combined portfolio of education offerings — spanning Panworld Education's academic solutions and Kodeit Global's technology/STEM learning products. The individual will build and scale our existing sales function, growing Panworld Group's presence across both the UAE and KSA, with a particular focus on deepening the Group's network within American curriculum schools in the UAE to capture greater market share.

This role is fundamentally about sales leadership and team-building capability. While experience in the education or EdTech industry is a strong advantage, it is not a mandatory requirement — what matters most is a proven ability to build, lead, and scale a high-performing sales organization and to drive disciplined revenue growth across a multi-market, multi-product portfolio.

• Define and execute the overarching sales strategy for the combined Panworld Group portfolio across UAE and KSA, aligned to company growth targets and market positioning.
• Develop a unified go-to-market approach that cross-sells and bundles Panworld Education and Kodeit Global offerings to maximize account value.
• Build a dedicated market share strategy for the UAE school network, with priority focus on American curriculum schools, while identifying expansion potential into adjacent curriculum segments.
• Lead market entry and go-to-market planning for UAE and KSA K-12 education landscape.
• Partner with senior leadership on pricing strategy, portfolio prioritization, and market positioning.
• Represent Panworld Group at industry events, education forums, and school leadership networks to build brand equity and thought leadership.

• Own the end-to-end revenue target (topline and portfolio mix) across both business units, in both the UAE and KSA markets.
• Drive aggressive growth of Panworld Group's UAE school network to increase market share against competing providers.
• Build and manage a robust sales pipeline of school partnerships — from lead generation through contract closure and renewal.
• Lead negotiations with school owners, principals, procurement committees, and group education leadership for multi-year and multi-product agreements.
• Drive account penetration strategies to expand Panworld Group's footprint within existing school group relationships.
• Establish and manage strategic partnerships with school networks, education consultants, and curriculum bodies to create sustained referral and access channels.

• Build the sales function from the ground up — recruit, structure, and lead a high-performing sales team across the UAE and KSA.
• Set clear KPIs, sales targets, and performance management frameworks to drive accountability and consistent execution.
• Coach and develop the team's sales capability — consultative selling, negotiation, and pipeline discipline — including team members newer to the education sector.
• Foster a high-accountability, collaborative sales culture across the combined Panworld/Kodeit sales function.
• Establish scalable sales processes, playbooks, and onboarding frameworks that support rapid team growth as the business expands into KSA.
• Maintain deep knowledge of the UAE private K-12 education landscape — regulatory bodies (KHDA, ADEK, MOE), curriculum trends, school group ownership structures, and competitor offerings — and build equivalent market knowledge for KSA.
• Build and sustain senior-level relationships with key school groups, owners, and decision-makers across the UAE, and