Senior Marketing Manager

منذ 4 أيام

sharjah, الإمارات العربية المتحدة Client of Salt دوام كامل

مجانًا عبر البريد الإلكتروني أو Google

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The Senior Marketing Manager Exhibitions is responsible for planning developing and executing integrated marketing strategies to drive attendance exhibitor acquisition and brand visibility for exhibitions and trade shows The role requires a strong understanding of B2B event marketing audience segmentation digital campaigns and stakeholder management to deliver measurable results and maximize event revenue.

Key Responsibilities
Strategic MarketingDevelop and implement comprehensive marketing plans aligned with event objectivesDefine target audiences including visitors exhibitors and partnersPosition the exhibition effectively within the market to achieve attendance and revenue targetsConduct market research competitor analysis and audience insights to refine strategiesCampaign ManagementPlan and execute multi-channel marketing campaigns digital email social media PR content marketing and paid advertisingOversee campaign timelines budgets and performance trackingCollaborate with sales teams to support exhibitor acquisition campaignsDigital MarketingManage website content SEO and landing pages to optimize lead generationOversee CRM email marketing campaigns and automation workflowsWork with paid media agencies to run PPC social ads and retargeting campaignsMonitor analytics tools e g Google Analytics to track performance and optimize ROIContent amp CreativeDevelop compelling marketing content including brochures emails social posts press releases and promotional materialsEnsure brand consistency across all communication channelsCoordinate with designers copywriters and agencies for campaign assetsPartnerships amp PRBuild relationships with media partners associations and industry stakeholdersManage PR campaigns press releases and media outreach to increase visibilitySecure promotional partnerships and cross-marketing opportunitiesEvent PromotionDrive visitor registration and exhibitor participation through targeted campaignsManage promotional calendars and campaign rollouts pre
- during and post-eventSupport on-site marketing activities and event execution when requiredBudget amp ReportingManage marketing budgets efficiently and ensure cost-effective campaign executionTrack KPIs such as registrations leads conversion rates and ROIProvide regular reports and insights to senior managementKey Skills &

Qualifications:
Bachelor s degree in Marketing, Business, Communications, or related field.5+ years of experience in marketing, preferably within exhibitions, events, or B2B industries.
Strong knowledge of digital marketing channels and tools (SEO, PPC, email marketing, social media, CRM systems).
Proven experience in campaign management and lead communication, writing, and stakeholder management skills.
Analytical mindset with the ability to interpret data and optimize campaigns.
Strong project management and organizational skills.
Ability to work under pressure and meet tight deadlines.

Senior Marketing Manager

احفظ هذه الوظيفة وحافظ على تنظيم بحثك

وظائف مشابهة في sharjah

أهم المدن

الأمريكتين

أوروبا

آسيا / أوقيانوسيا

أفريقيا

Senior Marketing Manager

احفظ هذه الوظيفة وحافظ على تنظيم بحثك

وظائف مشابهة في sharjah

أهم المدن