Digital Marketing Manager
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- Lead and manage team of SEO SMO and PPC specialists
- Plan and execute all digital marketing including SEO SEM marketing database email social media and display advertising campaigns
- Design build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns and assess against goals ROI and KPIs
- Identify trends and insights and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies
- Provide thought leadership and perspective for adoption where appropriate
- Minimum 6+ years of experience in IT and Advertising Industry.
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends, etc)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Experience with A/B and multivariate experiments
- Preferred
- Strong analytical skills and data-driven thinking
- Experience in optimizing landing pages and user funnels
- Up-to-date with the latest trends and best practices in online marketing and measurement
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