Head of Creative Services

Job Description

About Us
At TOAST, we believe experience is everything. We’re an innovation-led creative studio working across AI, AR/VR, immersive experiences, gaming, experiential activations, connected commerce, and film/VFX. We hire for mindset first. Curiosity, craft, collaboration, and that spark that pushes ideas further — these matter more to us than perfect CV alignment. If you bring creative depth, strategic thinking, and a drive to make work people actually feel, we want to hear from you. TOAST partners with global brands across technology, entertainment, FMCG, automotive, and healthcare, shaping work that blends design, storytelling, and emerging tech into unforgettable experiences. We Want We’re looking for an experienced, highly organised Head of Creative Services to lead the day-to-day management, resourcing and development of TOAST’s global creative team. Reporting to our Global COO and working closely with the Head of US Production, you’ll be responsible for ensuring our creative teams are properly supported, effectively resourced and set up to deliver their best work. You’ll maintain a clear view of team capacity, upcoming requirements and project priorities, ensuring the right people are matched to the right work. You’ll also take responsibility for the management and development of our creative people, working alongside our Creative Director and discipline leads to support performance, progression and a strong creative culture. This is not a creative direction role. Our creative and discipline leads will continue to own creative vision, craft and specialist standards. Your role is to create the structure, support and working environment that allows them and their teams to perform at their best. The Person You’re highly organised, calm under pressure and naturally good with people. You enjoy bringing structure to a busy creative environment and can balance the needs of individuals, projects and the wider business without creating unnecessary process. You understand how creative teams work and know that good resourcing is about more than filling gaps in a schedule. You consider the skills, experience, development and workload of each person, while keeping a clear view of what the business needs to deliver. You’re approachable and supportive, but comfortable making decisions, setting expectations and having difficult conversations when needed. You communicate clearly, spot problems early and take ownership of finding practical solutions. What You’ll Do
Lead and manage our creative team. Take responsibility for the day-to-day management and support of our creatives, providing clear expectations, regular communication and a consistent management approach across the team. Keep a close view of individual workloads and sustained periods of pressure, rebalancing priorities where needed. Own global creative resourcing. Maintain a clear and accurate view of availability, allocations and future requirements across our creative disciplines. Match the right people and skills to each project while balancing workloads, priorities and development opportunities. Work closely with the Head of US Production. Translate confirmed projects, pipeline opportunities and changing production requirements into practical resource plans. Give production clear visibility of capacity, upcoming pressure points and resource gaps, identifying when freelance or permanent support may be required. Support performance and development. Lead regular one-to-ones, objectives, performance reviews and development planning. Work with creative and discipline leads to gather specialist feedback, identify training needs and create opportunities for people to progress. Coordinate the flow of creative work. Ensure projects entering the creative team have appropriate briefs, timelines and resource allocations. Help resolve competing priorities and make sure changes to scope or timings are reflected in the resource plan. Build and manage our freelance network. Develop relationships with trusted freelance creatives and specialist partners. Manage availability, bookings and rates so additional talent can be brought in quickly when required. Support recruitment and onboarding. Work with leadership and discipline leads to identify future hiring requirements. Support recruitment, interviews and onboarding, ensuring new team members are introduced effectively into the business and our ways of working. Improve creative services operations. Provide leadership with a clear view of capacity, utilisation, freelance commitments and future resource needs. Develop simple, effective systems for resourcing, scheduling, onboarding and collaboration across North America, Europe and Asia-Pacific.
Required Experience
Strong creative services or resource management experience. You have significant experience managing resource, workflow or studio operations within an agency, production company, creative studio or similar environment. Experience managin