Social Media Executive

Dubai, United Arab Emirates | Posted on 08/04/2026Established in 1979, Motivate Media Group operates in partnership between Ian Fairservice and H.
E. Obaid Humaid Al Tayer, Former Minister of State for Financial Affairs, UAE. With a staff of over 200 experienced professionals based out of the Dubai headquarters, and the Abu Dhabi, Riyadh and London offices, Motivate’s wider publishing expertise includes award-winning print and digital titles such as What’s On , Emirates Woman and Gulf Business . As well as books and magazines, Motivate also produces content across other platforms including video, digital media, cinema, events, social, influencer marketing and out of home.

Job Description
EmiratesWoman, a leading luxury women’s and fashion brand, is seeking a creative anddigitally fluent Social Media Executive to help grow its digital presence. Thisentry-level role is ideal for someone passionate about fashion, beauty, luxury,women’s stories, and the region’s evolving creative landscape. The successfulcandidate will create and manage social-first content across platformsincluding Instagram, TikTok, Facebook, LinkedIn, and YouTube Shorts,translating editorial stories into engaging digital experiences.
Workingclosely with editorial, fashion, beauty, commercial, and video teams, theSocial Media Executive will create, schedule, publish, and analyse content todrive audience engagement, strengthen brand identity, and support editorial andcommercial objectives.
ResponsibilitiesSupport the planningand execution of Emirates Woman’s social media strategy across , schedule,and publish engaging social-first content, including Reels, TikToks,Stories, carousels, and short-form videos.
Manage the socialcontent calendar, ensuring alignment with editorial features, covers,campaigns, events, and key cultural moments.
Write compelling,on-brand captions and adapt editorial content into video contentusing tools such as CapCut, Canva, Adobe Express, or similar.
Collaborate witheditorial, fashion, beauty, commercial, and video teams to promote contentand campaigns.
Capture and createcontent at shoots, events, launches, and interviews.
Monitor socialtrends, audience engagement, and competitor activity to identify growthopportunities.
Track performancemetrics and use insights to optimise content and support audience growth.
Support the deliveryof branded content and partnerships, ensuring campaigns are executedaccurately and on schedule.
RequirementsRequired SkillsStrong understanding of Instagram, TikTok, Facebook, LinkedIn, and YouTube ShortsShort-form video editing skills,ideally using CapCut, Canva, Adobe Express, Premiere Rush, or similarAbility to write clean, engagingcaptions and social headlinesBasic understanding of socialanalytics and performance trackingGood eye for luxury visuals,fashion imagery, beauty content, and editorial layoutKnowledge of current fashion,beauty, culture, and lifestyle trendsStrong organisational skills andability to manage a social content calendarExcellent written English; Arabicis a plus but not essentialComfortable using MicrosoftOffice, Google Workspace, and social scheduling toolsMotivate MediaGroup is the region’s leading multi-platform content producer with a diverseportfolio of media interests comprising magazines, digital, social, video,exhibitions and events, cinema and books.