Business Development Executive – Filipino Category

2 weeks ago

Ajman United Arab Emirates UAE Mark and Save Full time 4,000 - 7,000

Job Title: Business Development Executive – Filipino CategoryDepartment: Buying – Supermarket (Food/Non-Food) Reports To: Category Head – FMCGOverviewThe Business Development Executive – Filipino Category is responsible for driving category growth by directly managing and executing trade activities in stores, sourcing Filipino food and non-food products, and enhancing the assortment mix. This role combines in-store execution with vendor and category management, ensuring the right products are placed, promoted, and merchandised effectively to cater to the growing Filipino consumer base. The executive plays a field-based role, coordinating with store teams to activate displays, monitor performance, and ensure retail readiness.Key ResponsibilitiesIn-Store Execution & Merchandising:Personally work in stores to plan, implement plan, and audit trade activities for Filipino products.Ensure correct planogram execution, shelf stock, price tags, cultural visibility, and festive promotions.Coordinate directly with store supervisors and merchandisers to maintain ideal shelf space, gondola ends, and aisle branding for Filipino categories.Assortment Development:Introduce new Filipino SKUs (food, non-food, H&B, perfumes) based on community preferences and demand trends.Optimize the assortment mix by store cluster (Filipino-dense locations vs. general stores).Rationalize SKUs and expand fast-moving lines based on sales and customer feedback.Vendor Sourcing & Relationship Building:Develop and manage a reliable vendor base for Filipino products, including distributors, importers, and direct suppliers.Negotiate best terms for pricing, promotional support, and visibility contributions.Ensure supplier engagement in in-store activities, sampling, and cultural tie-ups.Sales, Margins & Reporting:Achieve TL (Top Line) and GP (Gross Profit) targets for Filipino category by store and product line.Monitor performance using reports like: OOS alerts, NIL sales, GP deviation, and weekly promo effectiveness.Take immediate field action to improve product movement, correct pricing, or fix merchandising gaps.Promotion & Campaign Planning:Plan and execute Filipino community-focused promotions, themed weeks, or campaign tie-ins (e.g., Fiesta, Christmas, Independence Day).Activate vendor-led campaigns in collaboration with marketing and store ops.

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