Residential Agency Salesforce Administrator

The Salesforce Administrator will be at the centre of one of the most exciting technology transformations in our residential agency business, leading the build-out of our Salesforce CRM in its first year and ensuring it becomes a powerful, scalable platform for the future. This is a rare opportunity to shape the system from the ground up; configuring, refining, and optimising it to align with our unique residential sales and leasing workflows, and directly influencing how our teams connect with clients, manage opportunities, and deliver service.

With strong knowledge of real-estate processes, data integrity, and user adoption, this person will not only drive the successful implementation but also take ownership of its long-term enhancement, ensuring Salesforce continues to empower the sales, marketing, and operational teams as a true growth enabler.

Our agency is part of a respected global real estate brand and offers a dynamic, entrepreneurial environment in Dubai where you'll have the opportunity to make a tangible impact and accelerate your CRM and technology career.

Key Responsibilities
User & Access Management:

• Manage all aspects of Salesforce user accounts: onboarding new users, deactivating leavers, assigning profiles, roles, permission sets, public groups and sharing rules.
• Ensure access security and proper user permissions aligned to business roles and data visibility requirements.
• Monitor user adoption, license usage, and de-provision access as required.

Configuration, Automation & System Health

• Configure and maintain Salesforce objects, fields, page layouts, record types, validation rules, assignment/approval rules, flows (e.g., Flow Builder), workflows and other automation to support residential agency processes.
• Coordinate sandbox management, testing of new releases, upgrades, and change deployments within the Salesforce org.
• Rigorous system testing to ensure new modules and enhancements are launched effectively to build user confidence.
• Conduct regular system health checks, data quality audits, de-duplication activity and implement solutions to improve data integrity and system performance.

Reporting & Analytics

• Build and maintain dashboards and reports that deliver meaningful insights for the residential agency leadership (e.g., lead conversion, pipeline management, client service response times, listing performance).
• Liaise with business stakeholders (sales, leasing, operations, marketing) to gather requirements and translate them into Salesforce-based solutions, ensuring data and analytics serve decision-making.

Training Support & Adoption

• Provide ongoing support and training to end users: develop training materials, hold refresher sessions, promote best practices and ensure effective user onboarding.
• Act as the first point of contact for Salesforce queries, troubleshoot issues, liaise with external consultants for advanced support, and ensure requests are resolved in a timely manner.

Governance & Continuous Improvement

• Define, document and enforce Salesforce governance policies, change-management processes, naming conventions, configuration standards and security/compliance standards applicable in the UAE real estate context.
• Stay abreast of Salesforce new releases and features, evaluate their relevance to the residential agency business, and drive innovations or enhancements that maximise ROI from the CRM platform.
• Collaborate with external integration points or third-party apps (e.g., property-listing portals, marketing automation tools) to ensure seamless data flow, system interoperability and process efficiency.

Education
**Skills, Knowledge and Experience:****

• Bachelor's degree in business, information systems, or a relevant discipline.
• Professional certification as a Salesforce Certified Administrator (or equivalent) is required.
• Minimum of 2-4 years hands-on experience in Salesforce administration, preferably within a sales, leasing or real-estate.

Experience

• Strong understanding of Salesforce core modules (Sales Cloud) and experience with configuration (Flows, process builder, objects/fields), dashboards/reports, user/role management, data-quality processes and release-cycle management.
• Experience with integration points, data imports/exports, sandbox management and familiarity with change-management or governance frameworks is a plus.
• Proven ability to manage data integrity, user adoption, system governance and to act proactively in improving system and process efficiency.

Technical Skills

• Excellent analytical skills with a data-driven approach to decision-making.
• Excellent problem-solving skills - identifying where and how system enhancements can help improve efficiency, reporting or drive greater value from our data.
• Proficient in MS Office Suite, particularly Excel and PowerPoint.
• Knowledge of the UAE's real estate market and associated regulations is a strong advantage.
• Knowledge of sales analytics and data visualization tools (e.g. Power BI) is a strong advantage.
• Ability to work in a fast-paced, results-oriented environment.

Soft Skills

• Excellent communication and stakeholder management skills.
• Ability to influence decision-makers and drive cross-functional initiatives.
• Strong problem-solving capabilities and a customer-focused mindset.
• Ability to work in a fast-paced, multicultural environment.
• Excellent organisational abilities.

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