Senior Copywriter

2 days ago

Dubai, Dubai, United Arab Emirates Saatchi & Saatchi ME Full time

This position is for a specialized AI unit that generated full or integrated AI work

As a Senior Copywriter, you will contribute to the development of big ideas while bringing campaigns to life through exceptional verbal communication. You will be responsible for conceptualizing, writing, producing, and directing brand and campaign solutions for all levels of creative and marketing projects.

The talent should be quite familiar with generative AI tools.

Key Responsibilities:

  • Consult and brainstorm with the Creative Director, as well as ACD, Art Directors, production, and marketing team as necessary to achieve brand/marketing objectives.
  • Develop verbal campaign elements using scripts, headlines, copy, etc.
  • Content Development:
    Create persuasive and engaging copy for technical and product-focused campaigns, including digital ads, print ads, web content, email marketing, social media, and product descriptions.
  • Creative Ideation:
    Collaborate with the AI team members to brainstorm and develop innovative ideas that effectively communicate product features and benefits.
  • Brand Voice:
    Maintain and develop a consistent brand voice across all content, ensuring alignment with brand guidelines and tone.
  • Editing and Proofreading:
    Review and edit copy to ensure accuracy, clarity, and consistency. Ensure all content is free of grammatical and spelling errors.
  • Use AI to generate and perfect final output.

Education and Experience Required

  • 5-7 years of related professional experience in the marketing/creative industry.
  • Online portfolio that demonstrates your storytelling, copywriting, and conceptual thinking abilities.
  • Award winning work
  • Excellent grasp of AI text generative tools. Knowledge of other AI tools ( visual, video, audio)

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