Lead Officer – China Marketing

About Us

DMCC is a government entity established in 2002 to enhance commodity trade flows through Dubai. We perform a range of roles which continue to position Dubai as the preferred destination for global commodities trade and DMCC as the world's No.1 Free Zone.

Company Profile:

DMCC is a center of global trade. Headquartered in Dubai, DMCC is the world's most interconnected Free Zone, home to over 25,000 member companies and the leading trade and enterprise hub for commodities. Whether developing vibrant neighborhoods with world-class property like Jumeirah Lakes Towers and the much-anticipated Uptown Dubai or delivering high-performance business services, DMCC provides everything its dynamic community needs to live, work, and thrive. Made for Trade, DMCC is proud to sustain and grow Dubai's position as the place to be for global trade today and long into the future.

Role Summary:

This role will lead DMCC's marketing efforts in China and Asian markets, with full responsibility for developing strategic plans, driving digital innovation, and ensuring brand positioning aligns with business growth goals. The role requires significant experience in navigating the Chinese media landscape, building C-level relationships, and identifying scalable marketing opportunities across platforms, partnerships, and demand generation.

Manage and implement marketing campaigns and programs in liaison with the Marketing, Event and PR leads, with a strong emphasis on digital marketing.

Build and maintain relationships with key stakeholders, suppliers, including government and high-profile delegations.

Work closely with the Integrated Marketing Team (Content, Events, Analytics, Channels) as well as Marketing leads for business verticals and suppliers to deliver annual marketing plans and provide closed loop reporting on marketing ROI.

The Lead Officer – Asia Markets will be a strategic thinker with a proven track record in developing and executing successful marketing campaigns, with a focus on digital marketing. The ideal candidate will have excellent relationship building skills and experience working with cross functional teams. Strong analytical skills and the ability to provide closed loop reporting on marketing ROI are also essential for this role.

Key Responsibilities:

• Manage marketing strategies and campaigns to ensure campaigns are successful and strategies are understood and actionable.
• Managing marketing goals to ensure they are aligned with business expectorations.
• Oversee and support budgets to ensure spend is on track along with reporting of campaign spend and performance.
• Establish relationships with Marketing Leads, departments to unify marketing throughout the organization.
• Annual and quarterly marketing strategy documents.
• Research reports and market insights, especially for China.
• End-to-end campaign briefs and execution plans.
• Campaign performance dashboards and post-mortems.
• Optimization action plans based on campaign data.
• Marketing automation strategies and workflows (e.g., lead nurturing, email journeys).
• Scalable campaign templates and digital playbooks.
• CRM integrations and usage of analytics tools (e.g., HubSpot, Salesforce).
• Training programs and upskilling sessions for the team.
• Regular reporting dashboards (conversion funnel, lifecycle stage analysis).
• Joint go-to-market plans and campaign calendars.
• Alignment meetings and feedback sessions with Commercial teams.
• Shared KPIs and campaign objectives.
• Sales enablement content and collateral.
• Quarterly reviews linking marketing performance to business outcomes.

Qualifications:

• 5+ years of senior marketing experience with a strong focus on China.
• Proven success in leading cross-border campaigns and teams.
• In-depth understanding of Chinese platforms (WeChat, Weibo, Douyin, Baidu SEM, RED/Xiaohongshu).
• Fluent in Mandarin; native or near-native.
• Experience driving value for the client through efficiencies or marketing innovation
• Experience with process improvement and Marketing process execution
• Prior experience in a fast paced, continually changing client environment

The successful candidate will enjoy the following:

• Working at the world's best Free Zone with highly motivated colleagues
• A very diverse workforce from all around the globe
• Well-being initiatives all over the year
• Market competitive basic salary
• Housing allowance
• Transportation allowance
• National Allowance
• Annual flight allowance
• Other alternative family benefits
• Pension Scheme
• Discretionary bonus schemes
• Generous annual leave
• Medical and life insurance cover
• Free covered parking
• Retail discounts with over 450 outlets across JLT.