Head of Marketing

2 weeks ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Michael Page Full time
  • Leading B2B Tech Company
  • Marketing Lead with P&L Ownership

About Our Client
Our client desire to remain confidential - they are a large player operating in the B2B Technology sector with their office in Abu Dhabi.

Job Description

  • Develop and execute comprehensive marketing strategies that support business objectives, drive growth, and enhance the company's brand presence
  • Collaborate closely with cross-functional teams to ensure all marketing initiatives align with company goals and brand identity
  • Develop and execute thought leadership strategy to enhance the company's position as a thought leader within the Industry
  • Design, develop, and deliver persuasive presentations that articulate product value propositions, market insights, and strategic narratives
  • Lead the design and execution of creative communication, branding, promotional activities, and events in collaboration with key business partners
  • Build and maintain strong relationships with external partners, including agencies, vendors, and service providers
  • Manage marketing budgets, allocate resources effectively, and monitor expenses to maximize return on investment (ROI)
  • Direct and oversee market analysis and research to identify trends, opportunities, and actionable insights
  • Develop and maintain brand guidelines and marketing and communications policies and procedures
  • Lead and ensure consistency across all external communications in line with the company's brand guidelines
  • Direct the creation of press releases, executive speeches, and all digital and social media content
  • Design and deliver integrated marketing campaigns, collateral, presentations, and briefings that communicate consistent, branded messages tailored to targeted audiences, with a strong focus on measurability, data analysis, customer profiling, and segmentation
  • Develop and execute digital marketing strategies aligned with organizational objectives
  • Oversee the development, maintenance, and optimization of the company's website and social media platforms, ensuring content is current, engaging, and aligned with brand standards
  • Develop and manage exhibition and event strategies from concept through delivery
  • Establish and manage internal and public-facing media archives, email communications, and mailing lists
  • Track, analyze, and report on key performance metrics to evaluate the effectiveness of marketing initiatives and guide continuous improvement

The Successful Applicant

  • Bachelor degree in a Marketing field
  • Minimum of 10 years of professional experience, including at least 5 years leading marketing teams, preferably within a B2B Tech organization
  • Excellent verbal and written communication skills in both English and Arabic
  • Proven experience working with and analyzing market research data and reports to inform strategy and decision-making
  • Demonstrated experience managing marketing projects and promoting cross-functional business initiatives
  • Experience working with contracts, vendors, and procurement strategies
  • Proven ability to support the planning and execution of large-scale events and exhibitions
  • Working knowledge of media relations and press release development
  • Strong organizational skills, with the ability to initiate, manage, and complete projects collaboratively while enabling team leaders
  • Demonstrated ability to handle matters requiring diplomacy, sensitivity, and confidentiality

What's on Offer
This is a great opportunity to join a Market Leader that will empower you to lead their Marketing strategies across all business units.

Contact: Antoine Ratajczak
Quote job ref: JN


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