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Mid/Senior Brand Strategist
1 hour ago
M+C Saatchi is building the agency model of the future. At the heart of this transformation is M+C Saatchi Consulting — our global engine that unites Consulting, Experience, Data and Brand into one culturally powered growth platform. We're looking for a dynamic and strategic Brand Strategist with a strong background in brand to join our team. In this client-facing role, you'll report into the local Strategy Director as well as the Regional Consulting Director, helping to build, nurture, and grow long-term partnerships with our key clients. You'll act as a trusted advisor, understanding clients' business challenges, anticipating needs, and connecting them with our Consulting offer.
BRAND STRATEGIST (6+ YEARS)
As a Brand Strategist, you will help solve business and brand challenges by connecting brand, business and culture. You will turn research and signals into sharp insight, clear direction, and inspiring brand strategies that unlock strong brand and design outcomes.
ABOUT THE ROLE
You will work at the intersection of brand and experience design, partnering with account leads and designers across integrated projects.
You will lead strategy workstreams end-to-end, from research and insight to frameworks, narratives and presentations.
This role is based in our Dubai office (hybrid: 4 days in office, Friday WFH) and is suited to someone with 6+ years experience in brand strategy or consulting-style strategic work.
KEY RESPONSIBILITIES:
Insight & Strategy Development
· Lead research approaches (desk research, stakeholder interviews, cultural analysis, qualitative and quantitative inputs) and synthesize into clear insights.
· Develop positioning, value propositions, architecture frameworks, audience understanding and strategic narratives.
· Create practical frameworks that connect business objectives to brand and experience decisions.
Briefing & Collaboration
· Write inspiring briefs and work closely with creative and design teams through development.
· Partner with client and account leads to align stakeholders, constraints and success measures.
· Present strategy with clarity and confidence, turning complexity into direction.
Effectiveness & Learning
· Help define objectives and KPIs for engagements and brand campaigns.
· Support measurement and learning plans that capture impact and inform what comes next.
WHAT WE'RE LOOKING FOR:
6+ years experience in strategy within an agency, consultancy, brand team, or design-led environment.
Excellent writing and storytelling skills, with the ability to simplify complex problems.
Cultural curiosity and comfort working across categories and stakeholders in the Middle East and beyond.
A confident collaborator who enjoys shaping teams and the work.
Passion for creating world-class brands.
WHAT WE OFFER
For the right team member, we will offer a competitive salary and benefits package which includes
· Great holidays: 23 days annual holiday, plus birthday day off.
· Great flexibility: 4 days in office and Friday WFH, plus 10 days of working from anywhere in the world.
· Great benefits: private healthcare plan and perks.
· Great professional development: a mentoring progamme at global level and generous training budgets to support your career pathway, and
· Great fun: a blended working culture and celebration days to socialise, bond and learn together.
ABOUT OUR LOCAL OFFICE
We were born out of the need for strategic and brutally effective creativity in the region. With every successful campaign, we have grown, and cherry-picked the best professionals to work with us from all over the region and the world. In 2012, we opened our Abu Dhabi office and expanded our team with our Dubai office in 2016 and then our Riyadh office in 2023. From these offices we manage a number of local and global brands across the Middle East and Europe. Brutal Simplicity of Thought is the creative philosophy of M&C Saatchi. It defines the way we work and the work we produce. We believe: It's easier to complicate than simplify. Simple ideas enter the brain quicker and stay there longer. Brutal Simplicity of Thought is therefore a painful necessity.
ABOUT M+C SAATCHI GROUP
M&C Saatchi Group is a creative federation of companies who navigate, create, and lead meaningful change for clients across five specialist divisions connected through people, culture, data, technology and creativity, M&C Saatchi Group aims to unlock new value for clients and leave a positive impact on the world.
M&C Saatchi Group's work is informed by two core principles - Brutal Simplicity of Thought and Diversity of Thought. Together they guide how problems are solved and integrated specialist teams are built. Headquartered in London, M&C Saatchi Group have circa 2,500 employees globally. Our global operations span 23 countries with major hubs in the UK, Europe, Middle East & Africa, Asia and Australia.
OUR AMBITION
At M+C Saatchi Group, our ambition is to create and curate Cultural Power for our clients. We do this by connecting specialist expertise, powered by creativity, data and technology, to help build famous brands and solve the most complex business and societal challenges.
