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Marketing Director

2 weeks ago

Dubai, Dubai, United Arab Emirates Horizontal Full time 80,000 - 120,000 per year

At Horizontal Digital, we hold ourselves to one key belief: You are only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design, and technology together to arrive at solutions that set the bar higher for everyone.

We use these values to fuel superior results:

Lock arms

We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.

Show hustle

We are not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional.

Embrace change

From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what is next.

Elevate empathy

We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.

Never settle

We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.

But enough about us. Let us talk about you.

We're seeking an exceptional Marketing Director to lead our EMEA marketing efforts from Dubai. This is a hands-on senior position perfect for a passionate marketer ready to step up. You'll drive strategy while rolling up your sleeves to execute, manage a growing team, and be the marketing engine behind growth across Europe and the Middle East.

This isn't a traditional "big corporate" director role - we need someone who loves the craft of marketing, thrives on measurable results, and isn't afraid to get into the weeds while building something meaningful.

What You'll Own:

Strategic Leadership

  • Develop and execute comprehensive EMEA marketing strategy aligned with business objectives
  • Drive lead generation strategies and execution across multiple channels and markets
  • Build marketing plans that directly translate to pipeline and revenue growth
  • Present marketing performance and strategic recommendations to executive leadership

Hands-On Execution

  • Lead campaign development from concept through execution and optimization
  • Own marketing analytics, reporting, and performance measurement
  • Manage marketing technology stack and optimize for maximum efficiency
  • Create compelling content strategies that resonate with B2B audiences

Team & Channel Management

  • Build, mentor, and manage a high-performing marketing team
  • Work closely with channel partners to develop co-marketing initiatives
  • Collaborate with sales teams to ensure seamless lead handoff and nurturing
  • Foster a culture of testing, learning, and continuous improvement

Market Development & Innovation

  • Identify and capitalize on market opportunities across EMEA
  • Develop market-specific strategies and messaging
  • Travel across EMEA markets to build relationships and understand local dynamics
  • Represent Horizontal Digital at industry events and conferences
  • Drive marketing innovation through emerging technologies and AI-powered solutions
  • Explore and implement AI tools for campaign optimization, personalization, and analytics

What We're Looking For:

The Marketing Professional

  • 7-10 years of B2B marketing experience with proven lead generation success
  • Deep understanding of the full marketing funnel from awareness to conversion
  • Experience with marketing automation, CRM systems, and analytics platforms
  • Strong background in digital marketing channels (PPC, SEO, social, email, content)

The Strategic Thinker

  • Exceptional analytical skills with ability to turn data into actionable insights
  • Experience building marketing strategies that drive measurable business results
  • Strong project management and organizational capabilities
  • Ability to balance long-term strategic thinking with short-term execution needs

The Leader

  • Experience managing and developing marketing team members
  • Excellent communication and presentation skills
  • Collaborative approach to working with sales and channel partners
  • Comfortable presenting to C-level executives and external stakeholders

The Innovator

  • Forward-thinking mindset with interest in emerging marketing technologies
  • Experience or strong interest in leveraging AI for marketing optimization
  • Ability to test and implement new tools, platforms, and methodologies
  • Curiosity about data science applications in marketing
  • Track record of bringing innovative approaches to traditional marketing challenges

The Person

  • Wildly passionate about marketing - this isn't just a job, it's your craft
  • Self-starter who thrives in a fast-paced, results-driven environment
  • Comfortable with ambiguity and building processes from the ground up
  • Excited about travel opportunities across EMEA markets