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Digital Paid Media Specialist

11 hours ago

Dubai, Dubai, United Arab Emirates Manpower Middle East Full time

Digital Paid Media Specialist (DSP & CPA Focus)

Contract : 12mths Renewable

Location : Dubai , UAE

About the Role

We are seeking a highly skilled
Digital Paid Media Specialist
with strong expertise in
DSP advertising, CPA performance networks, and programmatic campaign management
. This role is ideal for someone who can build, optimize, and scale paid campaigns for products requiring
strict advertising compliance
, while driving measurable growth and acquisition.

You will lead end‑to‑end strategy and execution across
programmatic DSPs
and
CPA‑driven affiliate channels
, ensuring optimal performance and maximum ROI.

Key Responsibilities

DSP & Programmatic Campaign Management

  • Plan, launch, and optimize campaigns across
    leading DSP platforms
    (display, video, native, CTV/OTT, DOOH).
  • Build custom audience segments using behavioral, contextual, and demographic insights.
  • Execute retargeting, advanced bidding strategies, and funnel‑based acquisition campaigns.

CPA & Performance Network Management

  • Manage
    CPA‑based user acquisition campaigns
    through affiliate networks and direct publisher partnerships.
  • Optimize partner performance, negotiate payouts, and maintain cost‑efficient conversion flows.
  • Monitor fraud, compliance, and traffic quality across all partners.

Data, Insights & Optimization

  • Continuously optimize campaigns for conversion rate, CPL/CPA, ROI, and traffic quality.
  • Conduct A/B testing on creatives, landing pages, targeting groups, and bidding models.
  • Generate performance dashboards and insights using analytics and attribution tools.

Cross‑Functional Collaboration

  • Work closely with marketing, product, and compliance teams to ensure campaign alignment.
  • Coordinate with influencers and publishers to support compliant user acquisition efforts.
  • Ensure all media buying activities adhere to platform restrictions and regulatory guidelines.

Required Qualifications

  • 3+ years of experience in
    DSP advertising, programmatic buying, or CPA performance marketing
    .
  • Strong command of DSP platforms (DV360, StackAdapt, Amobee, or similar).
  • Proven track record managing
    CPA user acquisition
    and affiliate campaigns.
  • Deep understanding of targeting, bidding, optimization, and attribution models.
  • Proficiency in analytics tools (GA4, Looker Studio, DSP dashboards).
  • Excellent communication, analytical, and project‑management skills.

Preferred Qualifications

  • Certifications in Programmatic Advertising, Google Marketing Platform, or related fields.
  • Experience managing campaigns for
    regulated or restricted‑category products
    preferably
  • Familiarity with GCC/UAE market dynamics and compliance guidelines.