Snr Director, Sales, GRS, VT and ID

Snr Sales Director

As a partner to businesses and governments, Crane Authentication offers expertise and cutting-edge innovations that protect and enhance products, secure identities, safeguard revenues and enforce compliance. Customers from different business sectors and levels of government trust our team of 1,250 people for their expertise in R&D, security design, engineering and data-driven insights. We are an integral part of Crane NXT, a $2 billion dollar business with over 5,000 associates

As part of our growth we are looking for a Sr Sales Director in Europe or the Middle East ,where you will be part of a global sales team fighting fraud and piracy

Position Summary & Objective:

The Senior Sales Director develops key sales growth strategies, tactics, and action plans for customers. The role involves working closely with key government agencies and ministers, using cutting-edge technologies and expertise across the Crane Authentication product line. The role initiates and manages ongoing business relationships with new accounts as well as an identified group of existing Crane Authentication clients.

Essential Functions Performed by the Position

• Develops and executes strategic plan to achieve sales targets and expand customer base, building and maintaining strong, long-lasting customer relationships.
• Partners with customers to understand business needs and objectives to generate revenue. Develops new business across assigned verticals.
• Manages all aspects of the sales process, including prospecting, creation and follow up of new leads.
• Communicates the value proposition through proposals and presentations
• Understands market-specific landscapes and trends and communicates market conditions that shift tactical budgets and strategic direction of accounts,
• Assists other sales personnel with deals that involve cross-selling opportunities within the Crane Authentication team.
• Supports initiatives of the product and marketing departments.
• Provides input and assistance as needed with collateral development, webinars, trade shows, advertorial writing, etc.
• Represent Crane Authentication at tradeshows, conventions, or seminars

Position Qualifications

Experience:

• Deep knowledge of government operations and strong connections across key departments such as tax collection, customs, and the Ministry of Finance.
• Excellent knowledge of the sales process, a solid understanding of geopolitics, and a proven ability to engage clients effectively while delivering accurate forecasts.
• Previous knowledge of, and experience working in the business-to-business sectors related to sports, licensing, apparel, and footwear
• Demonstrated success in establishing and maintaining profitable long-term business relationships

Knowledge, Skills, and Abilities

• Proven ability to articulate the distinct aspects of our products and services
• Proven ability to position products against competitors
• Ability to understand complex business problems then develop and articulate appropriate solutions
• Strong experience with software in PC and/or Mac environments
• Proficiency with Microsoft Office (Word, Excel, PowerPoint)
• Proficiency in CRM, pipeline management such as
• Strong prospecting skills
• Excellent written and verbal communication skills including listening, negotiation, and presentation skills
• Must be able to fit into a culture where teamwork, empowerment, responsibility, and accountability are of utmost importance
• Professional demeanor and track record of successful interactions with individuals at all organizational levels

Crane Authentication is part of Crane NXT

Crane NXT is a premier industrial technology company that provides proprietary and trusted technology solutions to secure, detect, and authenticate what matters most to its customers. Crane NXT has approximately 5,000 employees with global operations and manufacturing facilities in the United States, the United Kingdom, Mexico, Japan, Switzerland, Germany, Sweden, and Malta. For more information, visit

We value diversity at our company. Everyone who applies with the qualifications will receive consideration for employment without regard to: age, colour, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by law.

We receive a high number of applications, so apologies if we are unable to provide specific feedback. If we feel you are a fit for the role, we'll be in contact.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.