Search Engine Optimization Specialist

2 weeks ago

Dubai, Dubai, United Arab Emirates Clicktap Digital Full time 80,000 - 120,000 per year

About the Job

We are looking for a results-driven SEO Specialist to join our team and enhance our digital growth. The ideal candidate should have strong analytical skills, hands-on experience with SEO tools, and the ability to develop strategies that improve search engine rankings and organic traffic.

Roles and Responsibilities:

SEO Strategy & GEO Targeting

  • Develop and implement SEO strategies that support overall business goals.
  • Execute GEO and local SEO tactics to improve visibility in targeted regions or multiple locations.
  • Optimize listings on platforms such as Google Business Profile, Apple Business Connect, Bing Places, and other local directories.
  • Conduct location-based keyword research and competitor analysis for specific markets.
  • Ensure NAP (Name, Address, Phone) consistency across all local listings and third-party platforms.

Technical SEO

  • Perform comprehensive technical audits to identify crawl, index, performance, and structural issues.
  • Work with developers on implementing structured data, schema markup (including local business schema), and site improvements.
  • Optimize Core Web Vitals, mobile performance, internal linking, and site architecture.

On-Page Optimization

  • Optimize metadata, headings, content structure, URL patterns, and keyword placement.
  • Provide SEO guidelines and content briefs focused on targeted GEO regions and user intent.
  • Review and update existing content to improve relevance and ranking performance.

Off-Page & Authority Building

  • Support link-building strategies that enhance domain authority and GEO-specific authority.
  • Monitor backlink health and identify local link-building opportunities.

Analytics & Reporting

  • Track performance using GA4, Google Search Console, and SEO tools such as Ahrefs, Semrush, and Screaming Frog.
  • Create detailed reports showing rankings, GEO performance, traffic patterns, and conversion trends.
  • Use data insights to refine strategies and uncover regional growth opportunities.

Collaboration

  • Work closely with content, marketing, design, and development teams to ensure SEO integration across projects.
  • Provide SEO requirements for web updates, landing pages, and localized campaigns.

Qualifications

  • 5 years of proven SEO experience, including GEO / local SEO.
  • Strong understanding of technical SEO, on-page optimization, and keyword strategy.
  • Proficient with SEO tools: Ahrefs, Semrush, Screaming Frog, GA4, Google Search Console.
  • Understanding of local SEO factors (local citations, map pack optimization, reviews management).
  • Basic knowledge of HTML, CSS, and JavaScript.
  • Strong analytical, communication, and problem-solving skills.
  • Ability to manage multiple projects and deadlines.

Preferred Skills

  • Experience with CMS platforms such as WordPress, Shopify, or similar.
  • Familiarity with and structured data, especially Local Business schema.
  • Understanding of UX principles, CRO, or content strategy.
  • Experience using AI-powered SEO tools and automation.

Please send your CV to

with the subject line
"SEO Specialist – Application"
.

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