Marketing Coordinator

2 weeks ago

Dubai, Dubai, United Arab Emirates Al Tayer Insignia Full time

At Al Tayer Insignia, your career is more than a job — it's a journey into the heart of luxury retail. For over 40 years, we've partnered with the world's most iconic brands, creating award-winning retail experiences across our boutiques, department stores, and leading online platforms. With stores and outlets across the GCC and a truly seamless omnichannel presence, we bring style, innovation, and heritage together. Here, you'll join a diverse, customer obsessed, passionate team that celebrates creativity, values individuality, and empowers you to grow. Join us on our journey, reimagining fashion and redefining the meaning of luxury in the region.

To co-ordinate amongst retail & distribution outlets, principals, operations department and visual merchandisers ensuring effective participation in marketing campaigns/ events / sponsorship/ promotions with a view to increase sales, promoting and enhancing the Brand image of our Lifestyle Brands portfolio. Brands including Gymshark, Mamas&Papas and GAP. 

Functional Roles and Responsibilities 

  • Act as a single point of contact between Principals, Suppliers, Event Organizers, Visual Merchandisers, Operations and Marketing support teams while organizing marketing campaigns, events, sponsorships, Co-ops & press initiatives
  • Receive proposals for sponsorship programs, scan through and short-list them, and suggest possible ideas and actions for execution
  • Maintain up to date information on all estimates, LPOs', invoices, data on SMARTPLAN. Submit EIS reports and monthly provisions on a timeless basis
  • Co-ordinate with Marketing Operations Managers and finance department to gain timely approval on costs and concepts
  • Oversee the negotiations with Mall Managers and Suppliers on visibility of brand within the malls such as posters stands, mall podiums, etc. and co-ordinate with Visual Merchandisers to ensure the timely placement of necessary display items
  • Suggest new ideas for promotions, events and campaigns to appeal and attract selected target markets
  • Ensure below the line communication with customers such as mailers, SMS, emails are approved by all relevant parties and sent within the agreed timelines
  • Source suppliers for packaging items, stationary and PR gifts, receive samples and negotiate price and quality
  • Monitor overall effectiveness of promotions/ launches and other marketing- related activities through sales information, flyer response rate etc.
  • Prepare analysis reports, including possible suggestions and feedback on results
  • Liaise with the Production team to produce and deliver required stationery& packaging items for Retail stores or related marketing activities
  • Liaise with supplier, agency and principles to provide concept and adaptations as per the Company and Brand guidelines
  • Provide information and system generated reports to the marketing manager on marketing activities as required

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