Product Manager

13 hours ago

Dubai, Dubai, United Arab Emirates Volkswagen Group Middle East Full time

Volkswagen Group Middle East
is seeking an experienced and commercially minded
Product Manager
to lead product positioning, pricing, and lifecycle management for the
Volkswagen brand
across the region. This role plays a critical part in shaping competitive, profitable, and market-relevant vehicle offerings by combining market insight, data-driven decision making, and close collaboration with internal and external stakeholders. You will act as a key interface between dealers, internal teams, and headquarters, ensuring that regional market needs are effectively reflected in product development, pricing strategies, and long-term planning.

Main Goals & Objectives

  • Analyse market segments and competitor activity to position the most suitable products in terms of specifications, pricing, and profitability.
  • Collaborate closely with dealers, internal stakeholders, and headquarters to ensure effective product implementation and lifecycle management.
  • Act as a liaison between regional markets and the headquarters product development team to incorporate market-specific requirements into product and strategic planning.
  • Take ownership of vehicle pricing decisions, directly impacting profitability while aligning pricing strategies with market dynamics and business objectives.

Key Responsibilities

  • Define pricing and specifications for new models across the AGCC & Near East regions.
  • Plan volumes for the full lifecycle of current and future models.
  • Create and maintain sales programs, product information, and retail price calculations.
  • Serve as the primary point of contact for all product-related inquiries and presentations to internal teams (RSMs, training, marketing, PR) and external stakeholders (dealers, press, agencies).
  • Manage the lifecycle of current models, including model year changes, price protection, optional equipment optimization, and special editions, in close cooperation with internal and external stakeholders.
  • Coordinate and monitor pricing quality within internal systems in collaboration with Controlling and Distribution/Planning teams.
  • Create, maintain, and expand pricing indices for all models under management, including dashboard and report development within MEAC Qlik.
  • Support headquarters with IMF planning for assigned models.
  • Drive the rollout of VW Connect across all markets and models.
  • Develop and implement a data strategy to access vehicle-related data (PR codes, take rates, model mix) in real time via Qlik dashboards linked to systems such as NADIV.
  • Expand pricing indices to additional markets (including KSA) using tools such as JATO and continuously enhance reporting quality and insights.

Key Competencies & Qualifications

To succeed in this role, you will bring:

  • Bachelor's degree in a business-related field.
  • Minimum 5–8 years of experience in product management, preferably within the automotive industry.
  • Strong experience with pricing, volume planning, and lifecycle management.
  • Advanced Excel skills and strong data management capabilities, including Qlik.
  • High affinity for numbers, systems, and analytical thinking.
  • Excellent verbal and written communication skills.
  • Highly organized, proactive, and able to prioritize independently in a fast-paced environment.
  • Strong attention to detail, structure, and professionalism, with the ability to handle confidential information with integrity and discretion.
  • Proven ability to build trust and collaborate effectively with senior management and cross-functional teams.
  • Fluency in English (written and spoken); German is a strong advantage.

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