Google Ads Specialist – Forex

2 weeks ago

Dubai, Dubai, United Arab Emirates WAFRA GULF F X CURRENCIES BROKERS L.L.C Full time

Google Ads Specialist – Forex & CFDs (Middle East & Africa)

Role Overview

We are seeking a mid-level Google Ads Specialist with proven experience in the Forex and CFDs trading industry to plan, execute, and optimize high-performance digital advertising campaigns.

The successful candidate will manage Google Ads across Search, Display, and Video, drive qualified leads, and maximize ROI while ensuring full regulatory and compliance adherence across Middle Eastern and African markets.

This role is a fixed-term contract covering parental leave, and prior experience within financial services—specifically Forex brokers in the UAE—is essential.

Key Responsibilities

  1. Campaign Strategy & Execution

  2. Develop, execute, and optimize Google Ads campaigns (Search, Display, Video) tailored to Forex and CFDs trading audiences

  3. Conduct in-depth keyword research to identify high-value, intent-driven keywords
  4. Create compelling, compliant ad copy to drive CTR and conversions

  5. Implement and manage conversion tracking, goals, and funnels within Google Ads and Google Analytics

  6. Performance & Optimization

  7. Monitor, analyse, and optimize campaign performance using data-driven insights

  8. Manage budgets efficiently to maximize ROI while meeting financial constraints
  9. Perform A/B testing across ads, landing pages, and formats

  10. Generate performance reports and share actionable insights with management

  11. Market, Brand & Regional Management

  12. Act as brand custodian for the Middle East and African regions, ensuring adherence to brand guidelines and house style

  13. Update internal teams on market trends, regulatory changes, and best practices
  14. Provide market-specific insights for individual territories to improve campaign effectiveness

  15. Conduct ongoing competitor analysis to maintain a competitive advantage

  16. Cross-Functional Collaboration

  17. Work closely with Communications, Marketing, Web Development, and Sales teams

  18. Support the wider marketing team in developing webinars, digital content, and social media campaigns, ensuring compliance
  19. Collaborate with Head Office Marketing to develop and maintain Middle East and African websites, including updates aligned with Spectra upgrades

  20. Align marketing initiatives with local sales priorities

  21. Compliance & Content Management

  22. Ensure all marketing materials comply with regional financial regulations and internal compliance guidelines

  23. Oversee the creation of new marketing literature and ad-hoc materials
  24. Manage translations across regions, ensuring accuracy, timeliness, and quality

Required Experience & Skills

  • Minimum 3 years of hands-on Google Ads experience
  • Proven Forex trading industry experience (mandatory)
  • Minimum 1 year in a similar role with a Forex broker in the UAE
  • Strong experience across paid search, display, social, and affiliate channels
  • Excellent analytical skills with strong proficiency in Google Analytics
  • Deep understanding of PPC best practices and trends
  • Experience with HTML and marketing automation tools (Salesforce Marketing Cloud preferred)
  • Strong stakeholder management, organizational, and project management skills
  • Results-driven, strategic mindset with high attention to detail
  • Excellent written and verbal English communication skills

Qualifications

  • Bachelor's degree in marketing, Business, or a related field

Preferred Profile

  • Experience working in regulated financial services environments
  • Strong understanding of FX and CFDs trading products
  • Ability to manage multiple projects under tight deadlines

Job Type: Full-time

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