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Assistant Marketing Manager
2 weeks ago
About Art Dubai Group
Art Dubai Group is a leading cultural organization that has successfully produced the region's most significant creative events for nearly two decades. Our mission is to support the growth of the creative sector in the UAE and beyond, through innovative programming, educational initiatives, and strategic partnerships with both private and public entities.
We believe in nurturing talent, fostering dialogue, and contributing to Dubai's positioning as a global cultural hub.
Role Overview
The Assistant Marketing Manager role belongs to the Art vertical of Art Dubai Group and leads the overall marketing strategy for 3 key initiatives: Art Dubai (our flagship fair), Dubai Collection and Editions.
The Assistant Marketing Manager delivers cohesive, data-driven campaigns across digital, OOH, and ticketing channels. The role also oversees content strategy to strengthen storytelling and audience connection year-round. In addition, the role manages sponsor communications and partnerships, co-developing activations and content collaborations that enhance visibility and engagement.
Key Responsibilities
Marketing
- Develop and implement the Marketing strategy, including audience segmentation, content strategy, budgets, channels and production with the Communications Manager to create omnichannel and consistent messaging.
- Manage all digital platforms, social media channels, and data-driven marketing initiatives, including audience development, performance tracking, and optimization.
- Manage Out-of-Home advertising plan, including driving asset creation with the Graphic Design team.
- Manage ticketing campaigns and coordinate with relevant teams (e.g. Graphic Design, CRM, Digital Advertising agency, etc.) to complete them successfully.
Sponsorships
- Manage sponsor communications, including ideation, Marketing and Communication plan and on-site content capture.
- Identify and develop content partnership opportunities.
Content Strategy
- Manage all digital platforms, social media channels, and data-driven marketing initiatives, including audience development, performance tracking, and optimization.
- Oversee photography and videography.
- Manage influencer engagement and outreach via partners, working closely with the VIP & Strategic Audiences team.
Candidate Profile
- 3+ years of experience in marketing, preferably within fairs, festivals, or large-scale cultural events.
- Proven track record in developing and executing integrated marketing campaigns across digital, OOH, and partnership channels.
- Strong leadership, communication, and stakeholder management skills.
- Experience managing external agencies, sponsors, and creative production.
- Ability to perform under pressure and adapt to fast-paced environments.
- Flexibility to work weekends and extended hours during event periods.
- Ability to work full-time from our office in Dubai (full in-office work policy).
