CRM and Loyalty Director

Hamilton Bradshaw MENA invests in and scales high-quality, service-led businesses across the Middle East and internationally.

One of the group's fastest-growing joint ventures,
ELEVION
, is expanding its
network of senior, client-embedded leaders
to meet increasing demand from consumer-focused businesses across the region.

About ELEVION

ELEVION is a UAE-based consulting and fractional leadership firm backed by Hamilton Bradshaw and founded by
James Caan CBE
.

ELEVION partners with start-ups, scale-ups, and established businesses to turn Marketing, Customer Experience,
CRM, Customer data, and Loyalty into genuine engines of value creation
.

Working from within client organisations, ELEVION embeds
director-level, sector-experienced leaders
to deliver transformation through both strategy and execution — improving customer retention, lifetime value, and overall commercial performance.

Clients typically operate across
retail, F&B, hospitality, direct-to-consumer, and digital aggregator models
.

The Role

ELEVION is appointing a CRM and Loyalty Director to join the ELEVION Network in Dubai.

This is a
senior, hands-on, client-embedded role
, operating on a contract basis across specific client mandates. You will work directly inside client organisations, operating alongside founders and executive leadership teams.

Clients typically have customer data and CRM tools in place but lack the
leadership, structure, or execution capability
to convert them into measurable commercial outcomes. Your mandate is to design, build, and activate CRM and loyalty capability where it is underdeveloped or missing.

This role carries
real authority and influence
over how clients drive organic growth through customer data.

Key Responsibilities

• Acting as the
  senior, embedded CRM & loyalty lead
  within client organisations
• Working with businesses that hold customer data but lack structure, governance, or execution
• Designing and implementing CRM and loyalty strategies that drive
  retention, frequency, and lifetime value
• Building customer segmentations, lifecycle, and loyalty frameworks aligned to commercial goals
• Translating customer insight into
  measurable revenue and margin outcomes
• Partnering closely with founders, CEOs, and senior leadership teams
• Engaging cross functionally (especially with operations and commercial teams) and lead effective and rapid CRM and Loyalty integration in the widest business operating model
• Working across systems, data, and internal teams to embed
  sustainable, long-term CRM capability

What ELEVION Is Looking For

• 15+ years' experience
  in CRM, loyalty, or customer data leadership roles
• Retail and Direct to Consumer experience essential
• Additional experience across hotels, airlines, and hospitality or delivery aggregators strongly preferred
• Experience with partnership management and customer data monetization is a plus.
• Proven
  hands-on delivery
  experience in complex consumer environments
• Experience operating in
  fractional, embedded, portfolio, or advisory-style roles
• Strong commercial mindset with the ability to clearly link CRM activity to revenue growth
• Must already be based in the UAE — specifically
  Dubai or Abu Dhabi

Platform & Skillset

Hands-on experience with CRM and customer engagement platforms (such as
Salesforce, Salesforce Marketing Cloud, Braze, Adobe Experience Platform, HubSpot, Microsoft Dynamics, Emarsys, CleverTap
, or similar) and with Loyalty platform at enterprise and SME level (such as Comarch, Talon, Session M, Capillary Tec, Zinrelo , LoyaltyLion etc).

Platform knowledge is important, but the ability to
design strategy, lead execution, and embed capability
matters more than any single system.

A strong understanding of customer data models, segmentation, lifecycle marketing, and CRM activation is essential.

Why This Opportunity

• Senior, high-impact client mandates
  without full-time commitment
• Direct access to
  founders and executive leadership teams
• Selective,
  portfolio-style engagements
• Backed by
  James Caan CBE and Hamilton Bradshaw
• Opportunity to shape CRM capability where it
  genuinely drives commercial value
• Part of a growing, high-calibre
  fractional leadership network

If you are a senior CRM and loyalty leader who enjoys working hands-on inside businesses and applying your expertise across multiple consumer brands,
ELEVION would like to hear from you
.

Apply via LinkedIn.