Assistant Manager Marketing

Assist SHARP Middle East BSD Products and Marketing team with data backed insights and proactive actions in the strategic management of MFPs and Calculator product portfolio to ensure market competitiveness, compliance, and sustained growth. The position holder drives collaboration in the market, executes dynamic marketing strategies and leverages market opportunities for continuous improvement. In addition, the role extends to market expansion and contributes to the organizations long term vision and objectives. Lastly, the position holder works closely with the Sales Account Managers, Sales operations, Marketing, Technical, and BPA teams and fosters relationships with key stakeholders by driving operational efficiency and financial positioning of SHARP Middle East.

A. Strategic and Managerial Responsibilities:

Strategic and Planning:

Recommend & develop the Products & Marketing functional strategy in line with business vision, mission, and corporate objectives.

Ensure that the overall business strategy is translated into annual Products & Marketing operational business plans and the performance is monitored to ensure business plans are in line with the overall strategy.

Policy, Procedures, Process and Systems:

Recommend & develop Product & Marketing functional policy, systems, processes, procedures, and controls covering all Product & Marketing functional areas in line with SHARP's policies to ensure fulfilment of all relevant procedural/legislative requirements while delivering quality and cost-effective service in a consistent manner.

Compliance:

Manage Products & Marketing compliance frameworks and programs within the Products & Marketing department, ensuring alignment with local and international laws, regulations, and industry standards.

B. Core Responsibilities:

Product and Performance Management:

Manage the Photocopiers and Calculators product portfolio within designated geographical territories.

Recommend & develop product strategies that safeguard product lifecycle and secure a strategic market position, price positioning and by model profitability.

Conduct in-depth analysis of market trends and pricing dynamics to uphold competitiveness and bolster profitability. Ensure that all products and marketing efforts comply with relevant industry regulations and standards.

Assist in the strategic planning and execution of new product launches, ensuring successful market entry and sustained growth.

Recommend, develop and maintain a product training program for both internal teams (sales, support) and external partners/dealers, ensuring that they are well-versed in product features, benefits, and applications.

Partner Management:

Work closely with partners to understand their needs and assist them in gaining a better share in the market.

Develop and maintain strong relationships with partners to ensure effective collaboration and communication.

Provide guidance and support to partners on product positioning, pricing, and marketing strategies.

Marketing:

Collaborating seamlessly with cross-functional teams to meticulously devise and execute comprehensive marketing plans and dynamic campaigns.

Mining market trends and unraveling customer insights to unearth promising growth opportunities and innovative pathways.

Ensuring the seamless alignment and effective communication of marketing strategies with both the product and sales teams.

Budget Management:

Collaborate in setting internal and HQ related sales budget, by account, by fiscal, by model.

Guide and motivate Sales Account Managers and Partners to ensure that overall sales budgets are met in alignment with internal guidelines and targets.

Monitor and report on budget performance to ensure alignment with business objectives

Performance Management:

Recommend & develop performance metrics to measure the effectiveness of product and marketing strategies.

Monitor and report on performance metrics to ensure steadfast alignment with overarching business objectives.

Use performance insights to inform continuous improvement and optimization of product and marketing strategies

Market Expansion:

Explore opportunities for expanding product presence into new international markets and develop entry strategies. Present product and marketing strategies, performance updates, and future plans to the senior management team. Contribute to the development of the company's long-term strategic vision, ensuring alignment with product and marketing strategies.

Identify potential risks and market challenges that may impact product performance and devise contingency plans to mitigate them.