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PR and Influencer Executive

6 hours ago

Dubai, Dubai, United Arab Emirates KAYALI Full time

Who We Are

Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to 'my imagination' in Arabic, KAYALI provides a modern fragrance experience inspired by Mona's rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world's most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.

Our Mission

To make everyone feel like the diamond they are To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.

Summary

The PR and Influencer Executive will support the execution of PR and influencer marketing initiatives to help drive brand awareness, engagement, and growth for KAYALI across the MEASAT region. This role requires an organized, collaborative, and detail-oriented individual with strong communication skills and a genuine interest in the beauty and fragrance industry.

Essential Duties and Responsibilities

  • Support the execution of PR and influencer initiatives aligned with KAYALI's marketing calendar and global brand objectives
  • Assist in monitoring KAYALI's influencer and press performance to help track Earned Media Value (EMV) and Media Impact Value (MIV)
  • Monitor market trends and competitive activity to keep the team informed of industry movement and relevant brand activations
  • Maintain and update the influencer database across MEASAT, including assisting in identifying emerging creators and community voices
  • Support the execution of influencer and PR relationships and partnerships, including coordinating seeding, tracking deliverables, and helping manage timelines
  • Monitor influencer content and performance data and assist in preparing recap reports and learnings.
  • Assist in maintaining relationships with beauty and lifestyle media contacts across the MEASAT region
  • Help track media coverage compiling weekly and monthly summaries
  • Assist in planning and execution PR and influencer events to support launches and brand initiatives
  • Collaborate with cross-functional teams to support smooth event execution, including logistics, guest lists, product needs, and follow-up
  • Utilize tools such as Tribe Dynamics to help track and report on PR and influencer campaign performance
  • Aid in preparing updates and reports based on campaign activity and industry trends
  • Support agency coordination as needed to ensure smooth workflow and communication
  • Collaborate with global teams to ensure consistency in brand messaging, deliverables, and best practices

Requirements

  • Bachelor's degree in Public Relations, Marketing, Communications, or related field preferred
  • 2+ years of experience in PR, influencer marketing, social media, or related roles
  • Strong relationship-building and communication skills
  • Comfort with data tracking and basic analysis
  • Interest in the beauty and fragrance industry and awareness of key creators and media outlets
  • Familiarity with influencer and PR tools (Tribe Dynamics) is a plus
  • Strong organizational skills with the ability to coordinate multiple projects at once
  • Proficiency in Microsoft Office especially Excel and PowerPoint
  • A collaborative, proactive, and solution-oriented mindset

Benefits

  • Premium Medical/Dental/Vision coverage
  • Find Your Magic Days
  • Volunteer Day
  • Professional Development Days
  • Birthday leave
  • Employee discounts Kayali products
  • Product gifting
  • Egg Freezing Benefits

Kayali is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.