Marketing Director

4 days ago

Ras alKhaimah, Ra’s al Khaymah, United Arab Emirates Innovation City Full time

Responsibilities

  • Develop and implement a comprehensive marketing strategy aligned with the company's growth objectives, positioning Innovation City as an innovation hub.
  • Build and enhance the company's brand identity, ensuring consistent messaging across all channels.
  • Lead the creation of high-quality, engaging content and marketing campaigns across digital, social media, and traditional marketing platforms.
  • Collaborate with industry leaders, influencers, and key stakeholders to forge partnerships and co-branded marketing efforts that enhance Innovation City's visibility.
  • Manage and optimize digital marketing efforts including SEO, PPC, email campaigns, and social media to drive user engagement and acquisition.
  • Leverage data analytics tools to measure the effectiveness of campaigns and marketing initiatives, making data-driven decisions to improve performance.
  • Stay updated on industry trends, competitor activities, and regulatory changes to identify opportunities for growth
  • Manage the marketing budget effectively, ensuring a high return on investment for marketing expenditures.
  • Organize and promote blockchain and fintech-related events, summits, and conferences to showcase the Innovation City as the thought leader

Requirement

  • Bachelor's degree in marketing, business, or a related field. A Master's degree or relevant certification is a plus.
  • 8+ years of marketing experience, with at least 3 years in a leadership role, preferably in the technology or free zone space.
  • In-depth understanding of startups and emerging technologies.
  • Strong strategic planning skills with the ability to translate business goals into marketing strategies and campaigns.
  • Ability to develop creative marketing solutions that differentiate the Freezone in a competitive market.
  • Proven experience in building and leading high-performing marketing teams.

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