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Senior Performance Marketing Specialist

3 hours ago

Dubai, Dubai, United Arab Emirates Majid Al Futtaim Full time

The Senior Performance Marketing Specialist is responsible for implementing the Marketing and Communications strategy for assigned lifestyle brands. The role supports the Marketing Manager by coordinating multi-channel campaigns, optimizing performance marketing investments, strengthening brand positioning, and driving customer acquisition and sales growth through data-led decision-making.

Key Responsibilities

  • Plan, brief, coordinate, and execute marketing initiatives through a structured annual marketing calendar aligned with brand and group marketing strategies.
  • Develop, manage, and optimize performance marketing campaigns across search engines, app stores, and affiliate networks in collaboration with media agencies.
  • Own and drive SEM and paid app marketing initiatives, continuously identifying new growth opportunities across Google, app platforms, and performance channels.
  • Prepare detailed performance reports with insights and analysis to support management decision-making and continuous improvement.
  • Manage marketing spend per brand, ensuring accurate tracking, cost control, and optimal utilization within approved marketing budgets.
  • Build a strong understanding of brand values, customer profiles, and consumer behavior to ensure relevant, effective messaging and campaign execution.
  • Create strong synergy across marketing channels to deliver consistent and impactful brand communication across digital and offline touchpoints.
  • Analyze consumer insights, campaign results, and promotional performance to assess impact on traffic, engagement, and sales.
  • Collaborate closely with cross-functional teams to align marketing execution with commercial and operational objectives.
  • Coordinate and execute advertising and promotional plans to drive store and online traffic while supporting revenue targets.
  • Ensure all marketing activities comply with brand standards and Majid Al Futtaim s communication and governance frameworks.
Desired Candidate Profile

Candidate Requirements

  • Bachelor s degree in Marketing, Marketing Management, or a related field.
  • 3 5 years of experience in a marketing role with strong exposure to performance-based digital marketing, SEM, paid app campaigns, and affiliate marketing.
  • Previous experience in a retail environment is required.
  • Strong analytical skills with experience in performance reporting and campaign optimization.
  • Ability to manage multiple stakeholders, agencies, and projects in a fast-paced environment.
  • Strong communication, coordination, and relationship-building skills.