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Content Manager

31 minutes ago

Dubai, Dubai, United Arab Emirates PropExcel Full time

About Us:

We are a next-generation Real Estate Technology (PropTech) company focused on transforming how real-estate businesses operate across the UAE and GCC. Our platform streamlines and digitizes the entire real-estate workflow for agencies, developers, and property management companies.

Our goal is to empower real-estate organizations with the tools and insights needed to boost productivity, improve client experience, and enable leadership to make confident, data-driven decisions.

Role Overview

The Content Manager will own the end-to-end content strategy, planning, creation, and performance across digital platforms. This role ensures consistent brand voice, high-quality storytelling, strong SEO performance, and content that supports marketing, product, and business growth goals.

Key Responsibilities:

  1. Write clear, compelling, and well-structured content across channels including blogs, website pages, articles, product/service descriptions, social media posts, newsletters, etc.

  2. Use SEO best practices — keyword research, content optimization, and metadata — to improve organic traffic and visibility.

  3. Translate and localize English content into Arabic and vice versa, ensuring cultural relevance, tone accuracy, and brand consistency.

  4. Prepare and maintain a content calendar / schedule to ensure consistent content output across all platforms.

  5. Proofread and edit content for grammar, style, clarity, tone, and consistency (brand voice, font/style guidelines) before publishing.

  6. Collaborate with Marketing, Design, Product, and other teams to produce multimedia / visually enhanced content (articles with graphics, social media visuals, videos).

  7. Research industry-related topics, competitors, and trends to generate original, relevant, and engaging content for target audiences.

  8. Monitor content performance (website traffic, social engagement, conversions if applicable), gather analytics, and iterate on content strategy accordingly.

  9. Lead, mentor, and manage content writers to maintain high-quality output.

  10. Ensure alignment of content strategy with business goals, marketing campaigns, and product launches.

Requirements:

  1. Bachelor's degree in journalism, Communications, Marketing, or related field.

  2. Fluency in both English and Arabic (Arabic proficiency is mandatory).

  3. 5 to 8 years' experience in Content management, Content Marketing, or similar role.

  4. Strong writing, editing, and proofreading skills in both languages.

  5. Ability to adapt writing style to suit different platforms and audiences.

  6. Knowledge of SEO, social media trends, and digital marketing best practices.

  7. Excellent research and communication skills.

  8. Experience in the UAE market is a plus.