Integrated Planning Manager

About Carat

Carat, part of the dentsu network, is the world's first media agency—and today partners with some of the most storied and innovative brands globally. Built on the principle of
Designing for People
, Carat uses deep human understanding, data, and creativity to craft media strategies that drive both connection and growth.

At Carat, people are encouraged to challenge conventions and harness creativity while shaping the future of media for leading brands worldwide.

Job Description

We are looking for an Integrated Planning Manager to lead the development and delivery of holistic media strategies across digital and offline channels. In this role, you will connect consumer insights, channel planning, data, and creativity to build integrated communication solutions that drive business results. You will work closely with strategy, creative, performance, and analytics teams, manage end-to-end planning, and serve as a key partner to clients on all integrated media matters.

Key Responsibilities

• Lead the development of integrated media strategies across digital, offline, and emerging channels.
• Translate client objectives, audience insights, and category dynamics into actionable communication plans.
• Develop annual/quarterly integrated plans including channel roles, consumer journeys, touchpoint mapping, and budget allocation.
• Oversee campaign activation, ensuring plans are executed to the highest standards across all teams.
• Collaborate closely with performance, creative, analytics, CX, and strategy teams to deliver unified communication solutions.
• Analyze market data, platform insights, competitive activity, and consumer behavior to inform planning approaches.
• Build and maintain strong client relationships; act as a trusted day-to-day planning advisor.
• Prepare and present integrated strategies, rationale decks, and performance reviews.
• Supervise and mentor junior planners to develop their strategic and operational capabilities.
• Stay current on media trends, audience shifts, platform updates, and new channel opportunities.

Requirements

• 5–7 years of experience in integrated media planning (agency experience preferred).
• Strong understanding of cross-channel ecosystems including digital, social, OOH, TV, audio, and programmatic.
• Ability to connect data, insights, and creativity into cohesive, strategic communication plans.
• Strong storytelling, communication, and client-facing presentation skills.
• Experience working with research tools, planning platforms, and measurement frameworks.
• Analytical mindset with the ability to interpret data and turn insights into strategy.
• Strong project management skills and the ability to manage multiple stakeholders and timelines.
• Collaborative, detail-oriented, and comfortable working in fast-paced environments.

Working with us

Joining dentsu international, you'll join a team of 70,000 people. It's an opportunity to produce career-defining work. Along the way, you'll team up with inspiring colleagues and encounter a richness of clients, cultures and experiences. We offer exciting challenges, memorable experiences and opportunities to shape your future.

Inclusion and Diversity

We're proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won't define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That's what we care about.

So, whether you're joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

We're looking for curious minds and bold thinkers who are ready to grow and make a difference. If that's you, apply now and let's shape the future together at dentsu.