Events Specialist

This role is a part of the Middle East and Africa (MEA) Business Development team who work across our MEA markets, sectors and practice groups with a majority focus on engagement and conversion stages of the sales pipeline.

The events specialist will provide end-to-end event management of the firm's extensive portfolio, ranging from small technical events to large showpiece hospitality events designed to achieve specific objectives, such as:

• Brand awareness: To increase the firm's visibility and enhance brand recognition
• Client insights: To gather valuable feedback and insights from clients regarding their business needs and priorities
• Knowledge sharing: To provide timely insights and know-how on the latest industry developments
• Lead generation: To support lead generation by providing opportunities to attract, engage, and generate ROI
• Networking and client development: To create a platform which supports client networking and enables the development of client relationships
• Strategic alliances and partnerships: To establish or strengthen the firm's alliances with third-party associations, businesses, and government entities

Event management:

• Plan and execute the firm's external events across the MEA region, from concept to completion
• Ensure event objectives are set at the planning stage and follow-up procedures are in place
• Manage strategic internal events, i.e. quarterly regional Town Halls, ensuring all the logistics are executed to a high standard
• Advise key stakeholders on the best format and structure to meet the event objectives and requirements
• Prepare project plans and ensure deadlines are met by all parties involved in an event
• Monitor and communicate budgeting and financial information to both the sponsoring partner and the relevant business development manager
• Communicate regularly with partners and business development managers to plan and coordinate their activities
• Manage third-party external events, i.e. sponsorships, collaborative events
• Assist with registering and managing external cross-practice event attendance, i.e. award ceremonies
• Support with event marketing requirements i.e. the preparation of invitations in line with the firm's brand guidelines
• Ensure all event activity is recorded on InterAction pre-and post-event
• Conduct post-event evaluations to assess event outcomes and identify areas for improvement
• Review and manage the events feedback process and produce a quarterly summary report of feedback

Event infrastructure:

• Continually review and improve the event processes
• Source venues and assess their suitability based on various event requirements and objectives
• Maintain a preferred venues and supplier list
• Develop a central resource of event materials for use by secretaries and fee-earners to help plan and execute events
• Manage and update the MEA events calendar to support with planning and visibility across the business on all event activity
• Oversee the coordination of the external events tracker and calendar to ensure it is regularly updated to reflect key industry events which will be of relevance to our fee earners
• Source relevant event materials (banners, stands, merchandise etc.) and pitch suggestions to the business development and marketing team for upgrading such items
• Manage and oversee the firm's branded merchandise, source suppliers and potential products
• Connect with the global events team to share best practices and ideas on how to evolve and enhance the firm's event processes and client experience
• Stay up to date with the latest digital technologies, audio/visual, and trends in the event industry to improve event processes