Marketing Strategist

2 weeks ago

Dubai, Dubai, United Arab Emirates Graystone Capital MENA Full time 120,000 - 240,000 per year

Graystone Capital is hiring a Marketing Strategist — a bold, expressive, and creatively fearless marketer who will help shape our campaigns, content and community. This is a junior–mid level role where you'll play a hands-on part in executing our marketing strategy while bringing your own fresh ideas to the table.

If you've ever thought :

  • Why are finance brands so dull?
  • I could shoot a way better reel than this.
  • This caption needs more bite. …

then you might be exactly who we're looking for.

About Graystone Capital

Graystone Capital is a global financial advisory firm operating since 2010. With a strong presence across the MENA region. We deliver strategic funding solutions to large corporates, GREs, HNIs, and now, to SMEs and Mid-sized businesses. We've built a respected industry reputation, and now we're on a mission to create a bold, standout digital presence to match our legacy.

What You'll Do Content & Campaigns :

  • Support in creating scroll-stopping campaigns that blend money + memes + meaning in a sharp, witty voice.
  • Take ownership of Instagram reels — from brainstorming to scripting to coordinating shoot day to reviewing the final cut.
  • Assist in directing people on set to bring out their best.
  • Write engaging captions, memes, and short-form scripts that spark saves, shares, and laughs while delivering real value.
  • Collaborate with our designers and editors to roll out a consistent, high-quality content calendar across social and web.

Growth & Community:

  • Help drive organic follower growth with a creator-first, algorithm-smart approach.
  • Be active in the comments, DMs, and polls to make our community feel truly connected.
  • Spot trends early and adapt them to fit our voice, audience, and industry.
  • Bring culture, humor, and originality into every piece of content.

Strategy & Analytics:

  • Contribute ideas to brand direction and campaign strategy.
  • Track content performance (reach, shares, saves) and suggest improvements based on data.
  • Constantly bring fresh, creative ideas — and execute them with attention to detail.
  • Plan, manage, and optimize paid ad campaigns across Meta and LinkedIn (from strategy and audience targeting to creative testing, tracking, and reporting).

Who You Are

  • 2–5 years of experience in content-led and community-driven marketing roles.
  • Proven track record of growing social channels organically.
  • Strong understanding of Instagram, Reels, short-form video culture, and emerging trends.
  • Able to think strategically about brand building, content planning, and storytelling.
  • Creative problem-solver who can turn insights into impactful content.
  • Strong writing skills; comfortable scripting videos, writing captions, and giving creative direction.
  • A collaborative team player who values feedback and iteration.
  • Highly detail-oriented; you notice typos, off-brand visuals, and small errors before anyone else.
  • Able to work quickly without sacrificing quality or brand voice.
  • Bonus : Experience in finance, advisory, or fintech with the ability to make complex topics engaging.

Why Join Us

This isn't just another marketing job, it's a chance to help build a brand voice that breaks the mold of traditional finance.

You'll have creative input, the opportunity to experiment, and the chance to see your ideas come to life in a fast-moving, collaborative environment.

Think you're the one? Send us your portfolio, social handles and a quick note on why this role excites you.

Bonus points if you make it fun.

Job Type: Full-time

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